# Aug. 16, 2026 | Bonus Episode: Nissan spending big on incentives while the rest of the industry pulls back

Page: https://stenobird.com/podcast/automotive-news-daily-drive-58649/aug-16-2026-bonus-episode-nissan-spending-big-on-incentives-while-the-rest-of-the-industry-pulls-back
Text version: https://stenobird.com/podcast/automotive-news-daily-drive-58649/aug-16-2026-bonus-episode-nissan-spending-big-on-incentives-while-the-rest-of-the-industry-pulls-back.md
Podcast: [Automotive News Daily Drive](https://stenobird.com/podcast/automotive-news-daily-drive-58649)
Published: 2026-08-16T10:00:00+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2447022/episodes/19651081-aug-16-2026-bonus-episode-nissan-spending-big-on-incentives-while-the-rest-of-the-industry-pulls-back.mp3
Audio file: https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2447022/episodes/19651081-aug-16-2026-bonus-episode-nissan-spending-big-on-incentives-while-the-rest-of-the-industry-pulls-back.mp3
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Duration seconds: 681

## Resource

Nissan’s average incentive spend rose 14 percent in July to more than $4,000 per vehicle, while the industry average fell nearly 10 percent. Automotive News reporter Urvaksh Karkaria breaks down what’s driving the strategy: a push to move U.S.-built models, a heavy reliance on the Rogue ahead of its new-generation hybrid launch and a deliberate retreat from the rental fleet volumes that hurt the brand for years.

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## Transcript

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