# Author in the Headlights – Dr. James R. Gregory | From Business Branding to Writing Novels

Page: https://stenobird.com/podcast/author-in-the-headlights-7109453/author-in-the-headlights-dr-james-r-gregory-from-business-branding-to-writing-novels
Text version: https://stenobird.com/podcast/author-in-the-headlights-7109453/author-in-the-headlights-dr-james-r-gregory-from-business-branding-to-writing-novels.md
Podcast: [Author in the Headlights](https://stenobird.com/podcast/author-in-the-headlights-7109453)
Published: 2026-03-19T04:26:40+00:00
Episode link: https://podcasters.spotify.com/pod/show/strider-klusman/episodes/Author-in-the-Headlights--Dr--James-R--Gregory--From-Business-Branding-to-Writing-Novels-e3glfgk
Audio file: https://anchor.fm/s/f69826a4/podcast/play/117144532/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-18%2F420315921-44100-2-4def89ababc96.mp3
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Duration seconds: 817

## Resource

Discover new books and meet the authors behind them. In this episode of Author in the Headlights , we explore the journey from professional expertise to creative storytelling. Today we sit down with Dr. James R. Gregory, once a leader in business branding, now transitioned into writing novels. With his novel series, Small Fortunes , we discuss how his background in branding influenced his storytelling, what drew him into fiction, and how authors can think about both craft and audience. If you enjoy exploring new books, discovering authors, and learning about writing , this episode offers valuable insight into both worlds. Video Chapters 00:00 Author Interview – Dr. James R. Gregory00:38 From Business Branding to Writing Novels02:05 How Branding Influences Storytelling03:42 Why Transition into Fiction Writing05:10 Writing Process and Developing Ideas06:48 Business Thinking for Authors08:15 Marketing for Authors and Building an Audience09:42 Current Books and Projects11:05 Advice for Writers and Entrepreneurs12:18 What’s Next for Dr. Gregory13:05 Where to Find His Books and Work 📚 Books by Dr. James R. Gregory Small Fortunes : (3 book set): https://books2read.com/u/m0DjqA His newest thriller, Ghost Town : https://books2read.com/u/mdBp1O Killer App : https://books2read.com/u/bPPq7A Zephyr’s Wa r: https://books2read.com/u/m2wgdO Stones in a Glass House : https://books2read.com/u/mYwjxx And, Powerhouse – The Secrets of Corporate Branding : https://books2read.com/u/mVEo0l 📚 Visit the Duramen Publishing Bookstore https://www.duramenpublishing.com/book-store 🎙 And for more episodes of Author in the Headlights https://www.duramenpublishing.com/author-in-the-headlights If you enjoy discovering new books, exploring authors, choosing your next read, and learning about books and au…

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