# Property Tech / Real Estate Tech with Greg Cooper

Page: https://stenobird.com/podcast/austin-tech-connect/property-tech-real-estate-tech-with-greg-cooper
Text version: https://stenobird.com/podcast/austin-tech-connect/property-tech-real-estate-tech-with-greg-cooper.md
Podcast: [Austin Tech Connect: The Podcast For The Austin Technology Ecosystem, Business Leaders, and Tech Entrepreneurs!](https://stenobird.com/podcast/austin-tech-connect)
Published: 2025-11-07T15:20:00+00:00
Episode link: https://a7b1cb29-8eb2-4801-9ccb-e0eb899497ab.libsyn.com/property-tech-real-estate-tech-with-greg-cooper
Audio file: https://traffic.libsyn.com/secure/a7b1cb29-8eb2-4801-9ccb-e0eb899497ab/ATC_Greg_Cooper_-_Stereo_Mix.mp3?dest-id=3729132
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JSON: https://stenobird.com/v1/public/podcasts/austin-tech-connect/episodes/property-tech-real-estate-tech-with-greg-cooper
Duration seconds: 1589

## Resource

Greg Cooper explains how Offerd uses predictive analytics to aggregate fragmented commercial real estate data into a single actionable system. The discussion explores the strategic tension between operating as a high-margin SaaS provider versus a high-volume brokerage.

## Highlights
- Main idea: Offerd uses technology to surface likely buyers and sellers by aggregating fragmented commercial data
- Strategic tension: The company is evaluating a spin-out of its software to achieve a clear tech valuation while maintaining a brokerage license
- Failure mode: Attempting to be 'all things to all people' can stifle a local tech ecosystem by preventing specialized growth
- Market reality: Rising interest rates and decreased residential mobility are creating significant headwinds for the broader real estate market
- Practical takeaway: Building a strong, collaborative community is essential to preventing tech silos and maintaining Austin's competitive edge

## Topics

PropTech, Commercial Real Estate, SaaS Business Models, Predictive Analytics, Austin Tech Ecosystem, Real Estate Data, Venture Capital Strategy, Austin Economy

## Chapters
- 1:15 — The Rise of PropTech in Austin: An introduction to how AI and technology are reshaping the real estate landscape in the Austin ecosystem.
- 3:15 — From Law School to CEO: Greg shares his unconventional path from running a restaurant company during law school to entering real estate.
- 5:05 — Scaling a Real Estate Brokerage: A look at the experience of building a top-tier residential brokerage and the transition into commercial real estate.
- 7:00 — The Offerd Innovation: How a single cold call led to using predictive technology to manage nine-figure transaction pipelines.
- 8:50 — Solving Data Fragmentation: The challenge of commercial real estate data compared to the centralized MLS model used in residential markets.
- 10:40 — SaaS vs. Services Revenue: The difficulty of valuing a company that mixes lumpy service revenue with predictable software subscriptions.
- 12:35 — The Future of the Ecosystem: Discussing the importance of community collaboration and the need for more housing units to sustain Austin's growth.

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## Transcript

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