# The Power of Narratives in Determining an Ecosystem's Future with Walt Maciborski, CBS Austin News Anchor

Page: https://stenobird.com/podcast/austin-next/the-power-of-narratives-in-determining-an-ecosystem-s-future-with-walt-maciborski-cbs-austin-news-anchor
Text version: https://stenobird.com/podcast/austin-next/the-power-of-narratives-in-determining-an-ecosystem-s-future-with-walt-maciborski-cbs-austin-news-anchor.md
Podcast: [Austin Next](https://stenobird.com/podcast/austin-next)
Published: 2023-09-12T09:00:00+00:00
Episode link: https://share.transistor.fm/s/d78377c5
Audio file: https://media.transistor.fm/d78377c5/62bb7eb5.mp3
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JSON: https://stenobird.com/v1/public/podcasts/austin-next/episodes/the-power-of-narratives-in-determining-an-ecosystem-s-future-with-walt-maciborski-cbs-austin-news-anchor
Duration seconds: 3105

## Resource

Innovation ecosystems thrive not just on groundbreaking ideas, but also on the stories that bring them to life. In this episode, I chat with Walt Maciborski, the main anchor for CBS Austin News and an Emmy and Edward R. Murrow award-winning journalist. We dive into Austin's tech transformation from its humble beginnings to today's mix of tech giants and startups. Our conversation also explores the profound influence of narratives in shaping Austin's tech identity and its promising future as a 'Technopolis.' Episode Highlights Walt's deep-rooted connection to Austin's tech scene dates back to the 1990s. From the Dell surge to the dot-com downturn, and now to today's groundbreaking startups, his journalistic journey gives him a unique vantage point on Austin's evolution. Austin's tech landscape thrives with firms like ICON, Lazarus 3D, Focused Energy, Paradromics, Hylio, and Apptronik, showcasing a blend of innovation and real-world impact. "In 'Tech This Out,' Walt highlights both vital and lesser-known tech stories of Austin, emphasizing engaging, uplifting coverage over adversarial journalism. Narratives not only captivate but also attract investors and top-tier talent, driving a region's growth. Media serves a twofold purpose in any ecosystem's narrative: capturing its evolution and simultaneously shaping its trajectory. The key is crafting stories that celebrate triumphs while critically navigating challenges. What’s next Austin? “There's going to be an explosion here in the next year. I predict there's going to be a sense that we're not Silicon Hills. We're not the also-ran. There's going to be things coming out of Austin where they're going to say, ‘Wow, Austin Tech.’ The Austin Technopolis is its own thing. It's not something that's an also-ran or were trying to…

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