# Sound in Advertising: Emotion, AI, and Creative Risk with Laney and Matt McCormick

Page: https://stenobird.com/podcast/audio-branding-402887/sound-in-advertising-emotion-ai-and-creative-risk-with-laney-and-matt-mccormick
Text version: https://stenobird.com/podcast/audio-branding-402887/sound-in-advertising-emotion-ai-and-creative-risk-with-laney-and-matt-mccormick.md
Podcast: [Audio Branding](https://stenobird.com/podcast/audio-branding-402887)
Published: 2026-08-12T10:00:00+00:00
Episode link: https://voiceoversandvocals.com/blog/music/sound-in-advertising-emotion-ai-and-creative-risk-with-laney-and-matt-mccormick/
Audio file: https://op3.dev/e/episodes.captivate.fm/episode/861de762-8339-4681-b9af-1b1865d89230.mp3
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JSON: https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/sound-in-advertising-emotion-ai-and-creative-risk-with-laney-and-matt-mccormick
Duration seconds: 1837

## Resource

“ I don’t think AI quite has us figured out yet because, as human beings, we’ll listen to sad songs to feel better. I don’t think it understands that. That’s true, it’s contrary… Yeah, I mean, I think that AI has its place. I’m not all against it, just as a matter of course, I just think that it shouldn’t replace our creativity. That’s what makes us human, and I don’t want to see a computer replace that. Yeah, I want it to clean my house and cook my meals so that I can create.” – Jodi Krangle & Laney McCormick This episode is the second half of my conversation with music supervisors Laney and Matt McCormick as we talk about how AI music’s changing the way human musicians approach their work, striking the right balance between playing it safe and making a memorable sonic impression, and how COVID and the rise of social media have changed sound editing and our approach to sonic branding. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review . Both those things really help, and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that. (00:00) – AI and Creativity Our conversation continues as Laney and Matt talk about the impact of AI on their industry, such as how fast musicians who find themselves comp…

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## Transcript

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