# Sonic Branding: How Sound Shapes Customer Experience with Caitlyn Trevor

Page: https://stenobird.com/podcast/audio-branding-402887/sonic-branding-how-sound-shapes-customer-experience-with-caitlyn-trevor
Text version: https://stenobird.com/podcast/audio-branding-402887/sonic-branding-how-sound-shapes-customer-experience-with-caitlyn-trevor.md
Podcast: [Audio Branding](https://stenobird.com/podcast/audio-branding-402887)
Published: 2026-06-17T10:00:00+00:00
Episode link: https://voiceoversandvocals.com/blog/audio-branding/sonic-branding-how-sound-shapes-customer-experience-with-caitlyn-trevor/
Audio file: https://op3.dev/e/episodes.captivate.fm/episode/5137fec3-6068-4680-b870-6df00cead73f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/sonic-branding-how-sound-shapes-customer-experience-with-caitlyn-trevor
Duration seconds: 2237

## Resource

“ When I do see really powerful sonic branding, it’s impressive. It stands out, you know? There was one I looked at, it was a luxury airline, or it was a luxury-like experience, I want to say. They sold, like, really specific vacations to remote parts of the world that were really luxury experiences and really interesting, and they had a really cohesive sonic branding that wasn’t music. It was just an intentional sound design approach where they had a lot of the sounds of the place, and they really focused on a sense of place. So when it was in Japan, it would be the sound of that water bamboo thing, you know, really magnified. And then the sound of an old wooden gate closing, and then the sound of someone folding a paper crane, like really delicate, beautifully recorded sounds that they would shape into the commercial. And so that wasn’t music, but every single ad had the same kind of vibe of this really intentional, beautiful sound design that evoked a sense of place. And that was just so cool. And so, when I see something like that, I’m like, ‘That’s what you can do. Why are you doing random samples when you could have a really nice effect and memorable impression?’" – Caitlyn Trevor This episode is the second half of my chat with sonic UX researcher Caitlyn Trevor as we discuss how culture can dramatically change UX impressions, the value of sound in strengthening brand, and her “Sound Effects” series on LinkedIn, exploring the link between sound and behavior. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are availa…

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