# How Sound Shapes Brand Identity: A Conversation with Michael Dargie – Part 1

Page: https://stenobird.com/podcast/audio-branding-402887/how-sound-shapes-brand-identity-a-conversation-with-michael-dargie-part-1
Text version: https://stenobird.com/podcast/audio-branding-402887/how-sound-shapes-brand-identity-a-conversation-with-michael-dargie-part-1.md
Podcast: [Audio Branding](https://stenobird.com/podcast/audio-branding-402887)
Published: 2026-02-11T10:00:00+00:00
Episode link: https://voiceoversandvocals.com/blog/audio-branding/how-sound-shapes-brand-identity-a-conversation-with-michael-dargie-part-1/
Audio file: https://op3.dev/e/episodes.captivate.fm/episode/7ccbfb49-f79d-424d-8836-72c259a97f48.mp3
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JSON: https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/how-sound-shapes-brand-identity-a-conversation-with-michael-dargie-part-1
Duration seconds: 1673

## Resource

“ I don’t know if you can see it, [but] that’s an octopus. Yeah, on my upper arm. If you’re not watching this, the audio version is, there’s sunlight coming through and it’s dappling across this octopus. I’m a scuba diver. I really did believe, when I was young, that I was going to be a marine mammal biologist. That was my destiny. I watched Jacques Cousteau and I was all about it, and then life happened and I wasn’t all about it. It was until later in life that I got into scuba diving.” – Michael Dargie This week’s guest is a storyteller, creative instigator, occasional octopus whisperer, and founder of Make More Creative. He mentors with Calgary Economic Development and Canada’s Trade Accelerator Program, and speaks regularly at incubators, colleges, and universities. He’s the author of BrandJitsu™: Move Your Brand From ‘Meh’ To Memorable , a methodology that helps companies find, shape, and share their stories, and he’s a creative chaos agent with Loose Moose Theatre and Dropbear & Panda Productions, and the host of the multi-nominated RebelRebel podcast. His name is Michael Dargie, and in this episode, we’ll be diving into the power of sound in storytelling, branding, and bold creative expression. From podcasting to performance, he shares how voice and sound shape everything he creates—emotionally, strategically, and playfully. You’ll hear how his experiences as a comedian, filmmaker, and entrepreneur all connect through the thread of sound. And whether you’re a fellow storyteller or just love great audio, you’ll leave this conversation inspired to find your own voice, and maybe stir up a little creative trouble while you’re at it. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questio…

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