# How Sound Design Revolutionizes Branding: A Conversation with Connor Moore – Part 1

Page: https://stenobird.com/podcast/audio-branding-402887/how-sound-design-revolutionizes-branding-a-conversation-with-connor-moore-part-1
Text version: https://stenobird.com/podcast/audio-branding-402887/how-sound-design-revolutionizes-branding-a-conversation-with-connor-moore-part-1.md
Podcast: [Audio Branding](https://stenobird.com/podcast/audio-branding-402887)
Published: 2026-03-25T10:00:00+00:00
Episode link: https://voiceoversandvocals.com/blog/audio-branding/how-sound-design-revolutionizes-branding-a-conversation-with-connor-moore-part-1/
Audio file: https://op3.dev/e/episodes.captivate.fm/episode/f7ecc44e-5e3f-4a60-a5ec-9e19bc52f4eb.mp3
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JSON: https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/how-sound-design-revolutionizes-branding-a-conversation-with-connor-moore-part-1
Duration seconds: 1804

## Resource

“ Too much sound complicates things, it confuses things, and it causes annoyance and fatigue, too much brain power needed. Too much cognitive load, and it’s a known fact. So oftentimes companies will come to me and say, ‘Hey, we have, you know, sixty sounds we want to create.’ And I go, ‘Okay, cool. Let’s take a look at the list. Let me understand your product a little better and let’s try to find ways to strip it back.’ Because, you know, that can be very overwhelming for users.” – Connor Moore This episode’s guest is a leading expert in audio UX and audio branding. As the founder of CMoore Sound, he’s shaped how major brands like Google, Uber, Peloton, and Airbnb use sound to enhance their products and connect with audiences. Over the past fifteen years, he’s helped define how sound influences everything from brand identity to user experience, and he’s been featured in The New Yorker , NPR, and Google’s Design series. He’s also a fellow judge for the International Sound Awards, which is how we met. His name is Connor Moore and his work shows how sound isn’t just decoration, it’s a powerful tool that shapes how we feel, navigate, and interact with the world. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review . Both those things really help, and I’d love to feature your review on future podcasts. You can l…

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## Transcript

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