# From Corporate Law to Sonic Branding: A Conversation with David Courtier-Dutton – Part 1

Page: https://stenobird.com/podcast/audio-branding-402887/from-corporate-law-to-sonic-branding-a-conversation-with-david-courtier-dutton-part-1
Text version: https://stenobird.com/podcast/audio-branding-402887/from-corporate-law-to-sonic-branding-a-conversation-with-david-courtier-dutton-part-1.md
Podcast: [Audio Branding](https://stenobird.com/podcast/audio-branding-402887)
Published: 2026-04-15T10:00:00+00:00
Episode link: https://voiceoversandvocals.com/blog/audio-branding/from-corporate-law-to-sonic-branding-a-conversation-with-david-courtier-dutton-part-1/
Audio file: https://op3.dev/e/episodes.captivate.fm/episode/01a41f93-07a0-4442-ad27-07e01919a919.mp3
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JSON: https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/from-corporate-law-to-sonic-branding-a-conversation-with-david-courtier-dutton-part-1
Duration seconds: 2008

## Resource

“ When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it’s not [the] music that the composer feels, it is what it makes the audience feel when they hear it, and that is almost pure art. We have done some science around it, and we know what might help in terms of instrumentation and timbre and pitch and all that sort of stuff, but, at the bottom line, the sonic logo is only going to be as good as the composer. They are the most important person in a sonic branding project, bar none.” – David Courtier-Dutton This episode’s guest is the founder and CEO of SoundOut, and he’s on a mission to prove that sound isn’t just art – it’s strategy. From building the world’s largest music testing platform to decoding how sonic logos tap straight into our memory and emotions, he’s turned the science of sound into a tool that brands can’t ignore, and he’s worked with such brands as Amazon, TikTok, Netflix, Sky, and Target to help optimize their sonic branding and marketing. His name is David Courtier-Dutton, and we’ll be talking about what makes audio unforgettable, how data reveals our hidden reactions to music, and where the future of audio branding might be headed. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend…

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## Transcript

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