# Creating an Authentic Sound for Your Brand: A Conversation with Michael Dargie – Part 2

Page: https://stenobird.com/podcast/audio-branding-402887/creating-an-authentic-sound-for-your-brand-a-conversation-with-michael-dargie-part-2
Text version: https://stenobird.com/podcast/audio-branding-402887/creating-an-authentic-sound-for-your-brand-a-conversation-with-michael-dargie-part-2.md
Podcast: [Audio Branding](https://stenobird.com/podcast/audio-branding-402887)
Published: 2026-02-18T10:00:00+00:00
Episode link: https://voiceoversandvocals.com/blog/audio-branding/creating-an-authentic-sound-for-your-brand-a-conversation-with-michael-dargie-part-2/
Audio file: https://op3.dev/e/episodes.captivate.fm/episode/86a4f9eb-128f-4dbd-aca9-598004dffb05.mp3
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JSON: https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/creating-an-authentic-sound-for-your-brand-a-conversation-with-michael-dargie-part-2
Duration seconds: 1917

## Resource

“ I’m blown away by it. So, when I close my eyes and I listen to these things, and I hear those textures and I understand the footsteps coming from afar and getting closer and, you know, like, this stuff matters. Like, it paints the picture [so] that I don’t even have to have my eyes open. I can see the whole movie happen with sound.” – Michael Dargie This episode is the second half of my conversation with founder & executive creative director at Make More Creative, and Author of BrandJitsu™ , Michael Dargie as we talk about his approach to uncovering and building up a sonic brand, how close we are to fully synthetic voiceover, and his insights as a marketer and director into what he’s looking for in a voiceover artist. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review . Both those things really help, and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that. (00:00) - Finding Your Brand’s Unique Sound The second half of our conversation begins as Michael talks about how the art of quickly building up a story in improv intersects with storytelling in branding. “What do you do? Why do you do it? Who do you do it for? Why do they care?” he asks. “It’s that circle of expectations. And it doesn’t…

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## Transcript

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