# Creating a Unique Audio Identity: A Conversation with Joshua Suhy – Part 2

Page: https://stenobird.com/podcast/audio-branding-402887/creating-a-unique-audio-identity-a-conversation-with-joshua-suhy-part-2
Text version: https://stenobird.com/podcast/audio-branding-402887/creating-a-unique-audio-identity-a-conversation-with-joshua-suhy-part-2.md
Podcast: [Audio Branding](https://stenobird.com/podcast/audio-branding-402887)
Published: 2026-01-21T10:00:00+00:00
Episode link: https://voiceoversandvocals.com/blog/filmmaking-sound-design/creating-a-unique-audio-identity-a-conversation-with-joshua-suhy-part-2/
Audio file: https://op3.dev/e/episodes.captivate.fm/episode/ff291008-7794-4d78-8604-fb10f56941d6.mp3
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JSON: https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/creating-a-unique-audio-identity-a-conversation-with-joshua-suhy-part-2
Duration seconds: 1926

## Resource

“ That’s a big thing that I always like to try to put together in the shows — creating the sense of space, where we are taking that audience somewhere. And sonically, what does that sound like? I like having a lot of detail on, okay, this space, i.e. this portion of the episode. It’s like, if I go back to the American Kennel Club example, okay, this is Missouri in the 1850s in the summer. Okay, cool. I can work within that. There’s a lot of information and detail there that I could pull out.” – Joshua Suhy This episode is the second half of my conversation with JSS Audio Sound Designer, Audio Engineer, and Producer Joshua Suhy as we discuss how he helps synergize the aural and visual components of a branded podcast, his advice to people who are still building a reputation in the sound industry, and the best strategy to new podcasters looking to avoid the dreaded “podcast graveyard.” As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review . Both those things really help, and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that. (00:00) - The Importance of Sonic Branding As the second half of our discussion begins, Joshua talks about his work with marketing teams and what it takes to align a new audio br…

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## Transcript

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