# Audio Branding and Sound Design: A Conversation with David Gielan

Page: https://stenobird.com/podcast/audio-branding-402887/audio-branding-and-sound-design-a-conversation-with-david-gielan
Text version: https://stenobird.com/podcast/audio-branding-402887/audio-branding-and-sound-design-a-conversation-with-david-gielan.md
Podcast: [Audio Branding](https://stenobird.com/podcast/audio-branding-402887)
Published: 2026-04-29T10:00:00+00:00
Episode link: https://voiceoversandvocals.com/blog/audio-branding/audio-branding-and-sound-design-a-conversation-with-david-gielan/
Audio file: https://op3.dev/e/episodes.captivate.fm/episode/96ec3cc2-65ee-4e6b-bd85-a9f0214044f5.mp3
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JSON: https://stenobird.com/v1/public/podcasts/audio-branding-402887/episodes/audio-branding-and-sound-design-a-conversation-with-david-gielan
Duration seconds: 1835

## Resource

“ To your point, like it can make or break campaigns, can make or break TV and film. I mean, you know, there’s mumblegate that’s happening, like with all the streamers where I can’t understand half the things that are being spoken... And in the interview, he was like, ‘Well, it’s just not important to me.’ I’m like, what?” – David Gielan This week’s guest is a six-time founder and creative strategist who knows the power of sound in shaping stories that stick. As founder of Dominant Creative, a global agency and production company, he helps brands harness audio to spark connection and inspire change. His name is David Gielan, and in this episode, he shares how sound influences branding, fuels emotion, and helps organizations stand out in a noisy world. If you care about where audio is headed, you’ll want to hear this one. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review . Both those things really help, and I’d love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast’s main page. I would so appreciate that. (00:00) – David’s Journey from Music to Marketing As our conversation starts, David recalls his early memories of sound and how he’s passing on the lessons he learned to his own children. “Being even two or three years old,” he says, “I have…

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## Transcript

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