# Too Good to Be GF: How WOW Baking Built Trust One Cookie at a Time

Page: https://stenobird.com/podcast/at-the-table-7676978/too-good-to-be-gf-how-wow-baking-built-trust-one-cookie-at-a-time
Text version: https://stenobird.com/podcast/at-the-table-7676978/too-good-to-be-gf-how-wow-baking-built-trust-one-cookie-at-a-time.md
Podcast: [At The Table](https://stenobird.com/podcast/at-the-table-7676978)
Published: 2026-07-30T13:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/at-the-table2/episodes/Too-Good-to-Be-GF-How-WOW-Baking-Built-Trust-One-Cookie-at-a-Time-e3mm3e4
Audio file: https://anchor.fm/s/10de476b4/podcast/play/123456388/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-28%2F08be28fd-33d3-0d45-8079-be08f7da5b11.mp3
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JSON: https://stenobird.com/v1/public/podcasts/at-the-table-7676978/episodes/too-good-to-be-gf-how-wow-baking-built-trust-one-cookie-at-a-time
Duration seconds: 2314

## Resource

What does it take to earn the trust of a community that can't afford mistakes? This week, Channon sits down with Shawna LeMott of WOW Baking Company to talk about building a gluten-free brand that puts safety, quality, and community first. From the early days of dry, crumbly gluten-free products to creating cookies that everyone wants to eat, Shawna shares how WOW Baking has helped change expectations around gluten-free food. They discuss dedicated facilities, GFCO certification, customer trust, the power of community partnerships, and why no one should have to settle for a cookie that's merely "good for gluten-free."

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## Transcript

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