# 188. Nir Hindie, Founder of The Artian Part Two: How Business Artistry Applies to Associations

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Text version: https://stenobird.com/podcast/associations-thrive-5756942/188-nir-hindie-founder-of-the-artian-part-two-how-business-artistry-applies-to-associations.md
Podcast: [Associations Thrive](https://stenobird.com/podcast/associations-thrive-5756942)
Published: 2026-07-16T10:00:00+00:00
Episode link: https://www.matrixgroup.net/associations-thrive-podcast/
Audio file: https://episodes.captivate.fm/episode/fff7dca0-6805-4d64-bb98-a17fe0d077ec.mp3
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Duration seconds: 2259

## Resource

What if your conference wasn't designed around sessions, speakers, and logistics, but around how you wanted attendees to feel? How can your association bring more artistry, intention, and humanity into everything it does? In part two of this two-part special on Associations Thrive, host Joanna Pineda interviews Nir Hindi, Founder of The Artian. Nir discusses: What business artistry is, and why leaders should think of business as a platform for creative expression and human value, not simply optimization. Why association conferences should begin by asking, "What should this feel like?" rather than focusing first on speakers, logistics, or attendance goals. How associations can intentionally design conferences for the individual attendee, especially first-time attendees who arrive alone and often feel intimidated. Why post-pandemic conferences must prioritize human connection and community, since educational content is increasingly available online. How artists teach leaders to pay attention to invisible details that create meaningful experiences, even when attendees can't articulate why something feels exceptional. The Pixar meeting room story, and how changing physical environments can dramatically improve participation, collaboration, and idea generation. How storytelling should focus on members' problems, journeys, and transformations rather than organizational history, milestones, or statistics. Why associations should measure success not simply by attendance or satisfaction scores, but by whether their events genuinely transformed members' professional lives. References: TheArtian website Nir’s Business Artistry Course Follow Nir on LinkedIn Nir’s Website

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