# Why Slower Marketing Can Drive Stronger Member Engagement

Page: https://stenobird.com/podcast/associations-now-presents-6988075/why-slower-marketing-can-drive-stronger-member-engagement
Text version: https://stenobird.com/podcast/associations-now-presents-6988075/why-slower-marketing-can-drive-stronger-member-engagement.md
Podcast: [Associations NOW Presents](https://stenobird.com/podcast/associations-now-presents-6988075)
Published: 2026-06-25T13:45:00+00:00
Episode link: https://associationsnow.podbean.com/e/why-slower-marketing-can-drive-stronger-member-engagement/
Audio file: https://mcdn.podbean.com/mf/web/cder42zj9nufnf9d/ASAE_ep27.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/associations-now-presents-6988075/episodes/why-slower-marketing-can-drive-stronger-member-engagement
Duration seconds: 2110

## Resource

Recorded live at ASAE’s Marketing, Membership, Communications + Tech Conference, guest host Brittany Lancor of PropFuel sits down with best-selling author and MarketingProfs CCO Ann Handley to discuss the power of “strategic patience” in a culture obsessed with speed. Handley challenges associations to focus on meaningful engagement over vanity metrics, communicate in members’ own language, and prioritize authentic, human-centered messaging. She also shares practical advice on creating more effective email communications and explains why AI is best used to uncover insights and support strategy—not to replace the human connection that drives engagement. Check out the video podcast here: https://youtu.be/nKZs2BI23bQ Associations NOW Presents is produced by Association Briefings. Transcript Brittany Lancor: [00:00:00] Hello, everyone. Welcome to this month's episode of Associations NOW Presents, an original podcast series from the American Society of Association Executives. I am Brittany Lancor, senior marketing manager of PropFuel. We are recording today from ASAE's MM&C conference here in Washington, DC, where association professionals from across the industry are gathering to share ideas, build connections, and explore what's next for the community. Today, we are so excited to welcome Ann Handley, the world's first chief content officer, best-selling author, and CCO of MarketingProfs. She just delivered the keynote address on the first day of this conference, so we are going to ask some questions. The first question I have for you is where did you get your suit? This is amazing. If you are watching from home, you have to look at this suit. It's wonderful. Ann Handley: So you're asking who am I wearing? Brittany Lancor: Yes. Ann Handley: Is that the question? Yes. Y…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/associations-now-presents-6988075/episodes/why-slower-marketing-can-drive-stronger-member-engagement/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/associations-now-presents-6988075/why-slower-marketing-can-drive-stronger-member-engagement.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.