# More Than Marketing: The Power of Strategic Communications

Page: https://stenobird.com/podcast/associations-now-presents-6988075/more-than-marketing-the-power-of-strategic-communications
Text version: https://stenobird.com/podcast/associations-now-presents-6988075/more-than-marketing-the-power-of-strategic-communications.md
Podcast: [Associations NOW Presents](https://stenobird.com/podcast/associations-now-presents-6988075)
Published: 2026-07-30T13:30:00+00:00
Episode link: https://associationsnow.podbean.com/e/more-than-marketing-the-power-of-strategic-communications/
Audio file: https://mcdn.podbean.com/mf/web/2pjuwij3w79kb8hs/ASAE_ep30.mp3
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JSON: https://stenobird.com/v1/public/podcasts/associations-now-presents-6988075/episodes/more-than-marketing-the-power-of-strategic-communications
Duration seconds: 1439

## Resource

Recorded live at ASAE's Marketing, Membership, Communications + Tech Conference, guest host Nikki Golden, CAE, of Association Laboratory, welcomes Preeti Vasishtha, AAiP, editor-in-chief and director of content at the American Academy of Actuaries, for a conversation on the evolving role of association communications and marketing. Together, they explore how the two disciplines work hand in hand to build trust, engage members, and advance organizational goals. They also discuss the growing influence of AI, the importance of strategic storytelling, and why communications professionals must continue developing the skills needed to lead in an increasingly complex and technology-driven environment. Check out the video podcast here: https://youtu.be/7UaKw4Ycgqo Associations NOW Presents is produced by Association Briefings. Transcript Nikki Golden, CAE: [00:00:00] Welcome to this month's episode of Association NOW Presents, an original podcast series from the American Society of Association Executives. I'm Nikki Golden, CAE, managing director and strategist at Association Laboratory. I'm also incoming vice chair of the Communications Professionals Council of ASAE. We're recording today from ASAE's MM&C Conference in Washington, DC, where association professionals from across the country and industry are gathering to share ideas, build connections, and explore what's next for the community. Today, I'm talking to Preeti, who is one of my fellow council members, and so we're excited to be here with you. Preeti, do you wanna introduce yourself? Preeti Vasishtha, AAiP: Yeah, sure, Nikki, I'm so excited to be chatting with you. I am Preeti Vasishtha, and I am the editor-in-chief at the American Academy of Actuaries, and I'm also the director of content. I've had various roles…

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## Transcript

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