# Helping Associations Thrive in the Age of AI

Page: https://stenobird.com/podcast/associations-now-presents-6988075/helping-associations-thrive-in-the-age-of-ai
Text version: https://stenobird.com/podcast/associations-now-presents-6988075/helping-associations-thrive-in-the-age-of-ai.md
Podcast: [Associations NOW Presents](https://stenobird.com/podcast/associations-now-presents-6988075)
Published: 2026-07-16T13:30:00+00:00
Episode link: https://associationsnow.podbean.com/e/helping-associations-thrive-in-the-age-of-ai/
Audio file: https://mcdn.podbean.com/mf/web/gjrysjpw7tprgwxk/ASAE_ep29.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/associations-now-presents-6988075/episodes/helping-associations-thrive-in-the-age-of-ai
Duration seconds: 1666

## Resource

In this episode of Associations NOW Presents: Industry Partner Edition, recorded live at ASAE's Marketing, Membership, Communications + Tech Conference, guest host Sharon Pare of HighRoad Solutions welcomes Erica Salm Rench, chief marketing officer at Sidecar, for a conversation about helping associations navigate the rapidly evolving world of artificial intelligence. Erica shares why AI presents a unique opportunity for associations to compete more effectively, discusses the importance of educating staff and aligning AI initiatives with organizational strategy, and offers practical guidance on building AI literacy, selecting the right tools, and adapting to the growing influence of AI-powered search. Check out the video podcast here: https://youtu.be/3tyPPP_4yXU Associations NOW Presents is produced by Association Briefings. Transcript Sharon Pare: [00:00:00] Welcome to this episode of Associations NOW Presents: Industry Partners Series, an original podcast series from the American Society of Association Executives. I'm Sharon Pare, partnerships director at High Road Solutions, a HubSpot agency, co-host of Rethink podcast, and your host of this series throughout the year. This episode today is sponsored by Sidecar. We're recording today from ASAE's MMCT conference in Washington, DC, where association professionals from across the industry are gathering to share ideas, build connections, and explore what's next for the community. I've got the perfect expert with me today, Erica Salm Rench. She's really leading the association industry in all things AI. A lot of you might have heard of AAIP, their certification program. They're part of the Blue Cypress family. But before we kick all of that off [00:01:00] and get into all of those details, I know you're celebrating a sp…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/associations-now-presents-6988075/episodes/helping-associations-thrive-in-the-age-of-ai/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/associations-now-presents-6988075/helping-associations-thrive-in-the-age-of-ai.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.