# Episode 2224 - Beyond Sustainability: The Regenerative Impact of Big Tree Farms

Page: https://stenobird.com/podcast/ash-said-it-show-219659/episode-2224-beyond-sustainability-the-regenerative-impact-of-big-tree-farms
Text version: https://stenobird.com/podcast/ash-said-it-show-219659/episode-2224-beyond-sustainability-the-regenerative-impact-of-big-tree-farms.md
Podcast: [Ash Said It® Show](https://stenobird.com/podcast/ash-said-it-show-219659)
Published: 2026-07-13T15:31:43+00:00
Episode link: https://www.spreaker.com/episode/episode-2224-beyond-sustainability-the-regenerative-impact-of-big-tree-farms--72951260
Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/72951260/podcast_1783710272.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ash-said-it-show-219659/episodes/episode-2224-beyond-sustainability-the-regenerative-impact-of-big-tree-farms
Duration seconds: 752

## Resource

In this episode of The Ash Said It Show, I had an exclusive interview with Ben Ripple, the visionary CEO and co-founder of Big Tree Farms, to uncover the truth behind ethical agriculture and global food sustainability. With over 20 years of expertise on the ground in Indonesia, Ben shares the untold story of how his brand is revolutionizing the industry by bridging the gap between smallholder farmers and conscious consumers worldwide. We dive deep into the critical distinction between "sustainability"—which often aims only to maintain the status quo—and "regenerative" agriculture, which actively heals the planet. Ben explains that when you choose products like Big Tree Farms’ organic Coconut Aminos, you are supporting a supply chain that leaves the land and the farming community more resilient than before the harvest. Our conversation reveals the surprising, powerful intersection of soil health and human happiness. Working directly with over 19,000 smallholder farmers, Ben explains how moving away from industrial chemical models has restored economic agency, pride, and dignity to these communities. It is a profound lesson in how agricultural reform is, at its core, a human rights and wellness initiative. For shoppers feeling overwhelmed by greenwashing in the supermarket aisle, Ben provides an essential, actionable rule of thumb: demand radical transparency. He emphasizes that if a brand cannot name their farmers or articulate their sourcing story, they likely lack a genuine, ethical relationship with their supply chain. True, high-quality food brands should always be able to tell you the "Who" and the "Why" behind the product. Reflecting on his journey since moving to Bali in 2003, Ben discusses how his definition of success has evolved from local preservation to glob…

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## Transcript

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