# Can AI Help Your Business Find Its Story? with Josh Lowman

Page: https://stenobird.com/podcast/artificial-intelligence-podcast-chatgpt-claude-midjourney-and-all-other-ai-tools-52214/can-ai-help-your-business-find-its-story-with-josh-lowman
Text version: https://stenobird.com/podcast/artificial-intelligence-podcast-chatgpt-claude-midjourney-and-all-other-ai-tools-52214/can-ai-help-your-business-find-its-story-with-josh-lowman.md
Podcast: [Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools](https://stenobird.com/podcast/artificial-intelligence-podcast-chatgpt-claude-midjourney-and-all-other-ai-tools-52214)
Published: 2026-08-10T13:00:00+00:00
Episode link: https://www.buzzsprout.com/606496/episodes/19510554-can-ai-help-your-business-find-its-story-with-josh-lowman.mp3
Audio file: https://www.buzzsprout.com/606496/episodes/19510554-can-ai-help-your-business-find-its-story-with-josh-lowman.mp3
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Duration seconds: 1573

## Resource

Can AI help your business stand out — or does it just make everyone sound the same? Jonathan Green talks with Josh Lowman, founder of category-design studio Goldfront, about creating real categorical differentiation, going all-in on AI without gutting your team, and why human feeling is the one thing the machines can't fake. Key Takeaways: • Don't differentiate incrementally ("faster, more features") — create a real category • Being first in a category (or obsessively serving one customer) m...

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