# Building Sales Teams That Don’t Quit │ Eric Larocque

Page: https://stenobird.com/podcast/art-science-of-complex-sales-6734980/building-sales-teams-that-don-t-quit-eric-larocque
Text version: https://stenobird.com/podcast/art-science-of-complex-sales-6734980/building-sales-teams-that-don-t-quit-eric-larocque.md
Podcast: [Art & Science of Complex Sales](https://stenobird.com/podcast/art-science-of-complex-sales-6734980)
Published: 2026-02-20T15:29:37+00:00
Episode link: https://podcasters.spotify.com/pod/show/membrainpodcast/episodes/Building-Sales-Teams-That-Dont-Quit--Eric-Larocque-e3fc6ql
Audio file: https://anchor.fm/s/10348ff54/podcast/play/115792149/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-20%2F418487787-44100-2-1ac9debd73c67.mp3
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JSON: https://stenobird.com/v1/public/podcasts/art-science-of-complex-sales-6734980/episodes/building-sales-teams-that-don-t-quit-eric-larocque
Duration seconds: 2495

## Resource

In this episode, Eric Larocque , founder of Cultivate Winning , shares what consistently drives sales performance, and why most teams do not have a people problem, they have a system and coaching problem. Eric shares lessons from sports, leadership, and hiring to explain how momentum is built, why grit matters more than experience, and how to create a repeatable hiring model that predicts top performers. In this episode, you'll learn: Why preparation is missing from most sales teams How resilience helps reps stay steady through rejection Why culture creates confidence and momentum How to hire for “will do” and train the “can do” What the grit scale model looks like in practice How coaching infrastructure improves conversion and morale Listen in to learn how to build a winning team that performs consistently, not occasionally.

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## Transcript

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