# 005: The secret to going viral & building a brand with Ally McGrath!

Page: https://stenobird.com/podcast/annie-knight-unhinged-6577502/005-the-secret-to-going-viral-building-a-brand-with-ally-mcgrath
Text version: https://stenobird.com/podcast/annie-knight-unhinged-6577502/005-the-secret-to-going-viral-building-a-brand-with-ally-mcgrath.md
Podcast: [Annie Knight Unhinged](https://stenobird.com/podcast/annie-knight-unhinged-6577502)
Published: 2025-03-25T14:00:00+00:00
Episode link: https://omny.fm/shows/annie-knight-unhinged/005-the-secret-to-going-viral-building-a-brand-wit
Audio file: https://enrichment.soundstack.com/4vjqq8/traffic.omny.fm/d/clips/d3d56d8d-11c9-411a-aade-af8f001be4a7/6d38311d-6160-47b2-92fa-b132000c1f38/a556b8a8-5f6d-495c-b10e-b2ab003395e1/audio.mp3?utm_source=Podcast&in_playlist=ea1200cf-e3f9-4754-b2fc-b132000c1f59
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JSON: https://stenobird.com/v1/public/podcasts/annie-knight-unhinged-6577502/episodes/005-the-secret-to-going-viral-building-a-brand-with-ally-mcgrath
Duration seconds: 2657

## Resource

Welcome back to Annie Knight Unhinged ! Today, Annie is joined by Ally McGrath , the mastermind behind Electric Feel Co. and a powerhouse in social media and brand strategy. Not only is Ally a branding expert, but she’s also Annie’s personal social media strategist—so you know this episode is packed with insider tips. Ally takes us through her journey, from her early career moves to launching Electric Feel Co. and helping creators build their personal brands. She breaks down the art of seduction in marketing, the different archetypes, and how they influence branding strategies. Plus, she shares her best tips for going viral on Instagram and TikTok , growing an audience without breaking platform rules, and staying motivated when success feels slow. Annie also opens up about her own rebrand, shifting her content to attract more women and gets Ally’s expert advice on making lasting changes in audience engagement. And, of course, we finish with follower questions and pass the mic for the next guest’s question! Recorded and edited by Poly Studios. If you enjoyed this first episode, don’t forget to hit ‘follow’ on Apple and Spotify! Leave a rating and review to share your thoughts, and if there’s anything you’d love to hear next, send a DM or email through the links below! Socials: Instagram: @annieknght.unhinged TikTok: @annieknight.unhinged See omnystudio.com/listener for privacy information.

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## Transcript

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