# Shiftward: How Small Shifts Create Sustainable Change

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Text version: https://stenobird.com/podcast/amplify-speakers-podcast-7692284/shiftward-how-small-shifts-create-sustainable-change.md
Podcast: [Amplify Speakers Podcast](https://stenobird.com/podcast/amplify-speakers-podcast-7692284)
Published: 2026-07-19T18:45:56+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/4604f8f7f5f4aae55f439092e081cdbc4b0c1125f0c2af417d7e3a3ecec74fa5/eyJlcGlzb2RlSWQiOiI5NzFiOWViYS00YzJmLTQwMjUtOGY5MC0wOTA1NzFjNGJlMzQiLCJwb2RjYXN0SWQiOiJkNDdhNjkwNS1lNzY5LTQ2MDgtYjM4ZS1kY2Y4M2E0M2ViOTEiLCJhY2NvdW50SWQiOiI2OTUyMTkxOWFmYjZiNjY4ZTA0NGE2ZGUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE1ZDE4NzcxNTBiZWY0MTU5NjFiMWU4L2NocmlzLXN1bmRzLXN0dWRpby1jb21wb3Nlci0yMDI2LTctMTlfXzIwLTMzLTI3Lm1wMyJ9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/amplify-speakers-podcast-7692284/episodes/shiftward-how-small-shifts-create-sustainable-change
Duration seconds: 1738

## Resource

Shiftward: How Small Shifts Create Sustainable Change Summary In this episode of the Amplify Speakers podcast, host Chris Sund interviews Rich Bracken. He shares his journey from being a DJ to a keynote speaker, emphasizing the importance of emotional intelligence in leadership and organizational culture. Discover practical insights on change management, performance, and how investing in emotional skills can lead to a 22x ROI. Takeaways · Rich Bracken's transition from DJ to speaker · The role of emotional intelligence in leadership · Change management and making change stick · The impact of organizational culture on performance · Practical tips for improving emotional skills · The significance of psychological safety in teams · Rich's book 'Shift Word' on adaptability and change · The power of engaging and moving audiences Chapters 00:00 Introduction to Rich Bracken 01:12 From DJ to Keynote Speaker 04:03 Creating Memorable Experiences 07:36 Understanding Emotional Intelligence 10:38 The Launch of 'Shift Word' 14:50 Focus on the Feeling 18:38 The Importance of Emotional Metrics 21:37 Valuing Employees and Building Culture 24:14 Investing in Emotional Intelligence for Success Quotes "Up to 58% of your performance is dictated by emotional intelligence." "Focus on the feeling, not just the numbers." "Invest in emotional intelligence for a 22x ROI." Links Rich Bracken’s Profile: https://amplifyspeakers.com/rich-bracken/ Rich Bracken’s Website: https://www.richbracken.com/ Rich Bracken’s LinkedIn: https://www.linkedin.com/in/rich-bracken Rich Bracken’s Book: https://www.richbracken.com/book

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