Episode

Larry Gran & Jamie Wolf with Jorgensen Land & Cattle

Podcast
American Cattlemen Podcast
Published
May 29, 2026
Duration seconds
2275
Processing state
not_requested
Canonical source
https://americancattlemen.podbean.com/e/larry-gran-jamie-wolf-with-jorgensen-land-cattle/
Audio
https://mcdn.podbean.com/mf/web/n96r6jz2chyvs5dx/AC_Jorgensen_Land_Cattle9m1md.mp3
JSON
/v1/public/podcasts/american-cattlemen-podcast-6597360/episodes/larry-gran-jamie-wolf-with-jorgensen-land-cattle
Markdown
/podcast/american-cattlemen-podcast-6597360/larry-gran-jamie-wolf-with-jorgensen-land-cattle.md

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Summary

Welcome back to the American Cattlemen Podcast. Just ahead, we have Gale McKinney, he's the owner of American Cattlemen Media, and he sits down with Larry Gran and Jamie Wolf with Jorgensen Land & Cattle. In this episode, they will dive into Jorgensen’s data-driven Angus program, the role of genomics in commercial cow herds, succession planning, and the broader state of the beef industry. Gran explains his responsibilities for cattle procurement, DNA program oversight, and managing relationships with Jorgensen’s genetic partners. Wolf describes his work in marketing, genetic sales, and customer consulting, emphasizing the operation’s commitment to telling its story through video, social media, and educational content about technology in use on the ranch. The conversation highlights Jorgensen’s long-term data collection, dating back to handwritten cow cards from the 1950s, which underpins their Ideal Beef Evaluation (IBE) developed in partnership with Zoetis. Gran and Wolf stress that genomic testing is particularly powerful for smaller producers who cannot afford to keep the wrong replacement heifers. By identifying top and bottom performers early, producers can cull unproductive females sooner and design complementary matings that accelerate herd improvement, regardless of herd size. The pair also discuss tools like Ag Boost, which simplifies EPD interpretation into a one-to-ten scoring system, making genetic decisions more accessible for time-pressed producers. They emphasize that Jorgensen’s team routinely works with customers to analyze data, align bull selection with herd goals, and ultimately improve sale-day checks. On the industry outlook, Gran notes historically strong cattle prices but urges caution due to high interest rates, limited grass availability,…