# The Power of RAIN RFID: Building a Physical Intelligence Layer for AI and IoT

Page: https://stenobird.com/podcast/amelia-s-weekly-fish-fry-166630/the-power-of-rain-rfid-building-a-physical-intelligence-layer-for-ai-and-iot
Text version: https://stenobird.com/podcast/amelia-s-weekly-fish-fry-166630/the-power-of-rain-rfid-building-a-physical-intelligence-layer-for-ai-and-iot.md
Podcast: [Amelia's Weekly Fish Fry](https://stenobird.com/podcast/amelia-s-weekly-fish-fry-166630)
Published: 2026-06-26T07:36:00+00:00
Episode link: https://techfocus.podbean.com/e/how-rain-rfid-became-the-physical-intelligence-layer-%e2%80%94-with-impinj-s-matt-branda/
Audio file: https://mcdn.podbean.com/mf/web/azp7pu6qkvw2amb5/Fish_Fry_-_June_26_20266nap1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/amelia-s-weekly-fish-fry-166630/episodes/the-power-of-rain-rfid-building-a-physical-intelligence-layer-for-ai-and-iot
Duration seconds: 1369

## Resource

RAIN RFID takes center stage in this week's podcast!My guest is Matt Branda, Vice President at Impinj! Matt and I explore the vital role of RAIN RFID in the modern digital landscape. We break down what this technology actually is and the importance of Impinj’s contributions to the RAIN RFID ecosystem. We also chat about how RAIN RFID is shaping autonomous, data-driven operations and how it can serve as the physical intelligence layer that fuels the next generation of AI and IoT systems.

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## Transcript

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