# Making Great Customer and Employee Relationships Stick Featuring Stephen Baer

Page: https://stenobird.com/podcast/amazing-business-radio-46506/making-great-customer-and-employee-relationships-stick-featuring-stephen-baer
Text version: https://stenobird.com/podcast/amazing-business-radio-46506/making-great-customer-and-employee-relationships-stick-featuring-stephen-baer.md
Podcast: [Amazing Business Radio](https://stenobird.com/podcast/amazing-business-radio-46506)
Published: 2026-02-24T10:00:00+00:00
Episode link: https://traffic.megaphone.fm/CSN7832845129.mp3
Audio file: https://traffic.megaphone.fm/CSN7832845129.mp3
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JSON: https://stenobird.com/v1/public/podcasts/amazing-business-radio-46506/episodes/making-great-customer-and-employee-relationships-stick-featuring-stephen-baer
Duration seconds: 1502

## Resource

Creating Engaged Employees and Loyal Customers Shep interviews Stephen Baer, Co-Founder and Managing Partner of Engagency. He talks about his new book, Stickology, and how building strong emotional connections and engaging both employees and customers leads to lasting loyalty. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How does internal employee engagement influence external customer experience? Why is it important for organizations to go beyond surface-level personalization in delivering customer experiences? How can companies strike the right balance between friendly service and convenience to create lasting loyalty? How can organizations move from transactional interactions to building relationships with their customers? Why is it essential to invest in employee experience to drive customer satisfaction? Top Takeaways: Internal engagement is the foundation of strong customer loyalty. What happens inside your organization is always felt by your customers on the outside. If your employees are engaged, respected, and motivated, customers feel that in every interaction with your brand. When organizations invest in their people, the result is better service and stronger customer relationships because empowered employees have the confidence to go above and beyond for customers. Engagement isn’t just good for workplace culture. It’s good for business. Companies that focus on both employee and customer engagement see more revenue, higher employee and customer retention, and outpace their competitors. It’s easy to form a connection, but lasting loyalty requires deeper engagement. Connections made quickly can fall apart just as fast if the next interactions are inconsistent. Genuine engagement takes time and is operational…

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## Transcript

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