# "Retail Media Doesn't Have a Measurement Problem!" with Collin Colburn

Page: https://stenobird.com/podcast/always-off-brand-3676452/retail-media-doesn-t-have-a-measurement-problem-with-collin-colburn
Text version: https://stenobird.com/podcast/always-off-brand-3676452/retail-media-doesn-t-have-a-measurement-problem-with-collin-colburn.md
Podcast: [Always Off Brand](https://stenobird.com/podcast/always-off-brand-3676452)
Published: 2026-07-16T14:05:00+00:00
Episode link: https://alwaysoffbrand.libsyn.com/retail-media-doesnt-have-a-measurement-problem-with-collin-colburn
Audio file: https://dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/traffic.libsyn.com/secure/alwaysoffbrand/AOB_Sea_6_Collin_Colburn__-_71626_6.54AM.mp3?dest-id=2738063
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JSON: https://stenobird.com/v1/public/podcasts/always-off-brand-3676452/episodes/retail-media-doesn-t-have-a-measurement-problem-with-collin-colburn
Duration seconds: 3765

## Resource

Big deal on this episode as Collin Colburn, Vice President Commerce and Retail Media with IAB joins the show to set us straight on what is happening with Retail Media and "Commerce Media". He enlightens us on the measurement controversy, how AI is going to change media and where the industry is going with privacy and much more regulations on advertising. The Always Off Brand is always a Laugh & Learn! FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Collin Colburn LinkedIn: https://www.linkedin.com/in/collin-colburn/ QUICKFIRE Info: Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin: https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC. LinkedIn https://www.linkedin.com/in/summerjubelirer/ Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Alway…

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