# EP 125: Less Traffic, More Sales: Wyze's Counterintuitive Paid Media Playbook | Logan Dunn

Page: https://stenobird.com/podcast/always-be-testing-6553652/ep-125-less-traffic-more-sales-wyze-s-counterintuitive-paid-media-playbook-logan-dunn
Text version: https://stenobird.com/podcast/always-be-testing-6553652/ep-125-less-traffic-more-sales-wyze-s-counterintuitive-paid-media-playbook-logan-dunn.md
Podcast: [Always Be Testing](https://stenobird.com/podcast/always-be-testing-6553652)
Published: 2026-07-01T15:33:32+00:00
Episode link: https://share.transistor.fm/s/9c42b7a0
Audio file: https://media.transistor.fm/9c42b7a0/07643d35.mp3
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JSON: https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/ep-125-less-traffic-more-sales-wyze-s-counterintuitive-paid-media-playbook-logan-dunn
Duration seconds: 2456

## Resource

Logan Dunn, Head of E-commerce at Wyze, ran 100 ads at once, cut traffic, and watched conversions go up. In this episode, he breaks down the counterintuitive paid media playbook behind Wyze's D2C growth — including why narrow targeting beats broad reach, how in-house creative unlocks faster iteration, and what most brands get wrong about scaling paid spend.

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## Transcript

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