# 90% of Media Buying Workflows Are Still Manual—Here’s What’s Broken | Lacie Thompson

Page: https://stenobird.com/podcast/always-be-testing-6553652/90-of-media-buying-workflows-are-still-manual-here-s-what-s-broken-lacie-thompson
Text version: https://stenobird.com/podcast/always-be-testing-6553652/90-of-media-buying-workflows-are-still-manual-here-s-what-s-broken-lacie-thompson.md
Podcast: [Always Be Testing](https://stenobird.com/podcast/always-be-testing-6553652)
Published: 2026-03-24T13:45:26+00:00
Episode link: https://share.transistor.fm/s/f10e98ea
Audio file: https://media.transistor.fm/f10e98ea/d7978238.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/90-of-media-buying-workflows-are-still-manual-here-s-what-s-broken-lacie-thompson
Duration seconds: 1814

## Resource

In this episode of Always Be Testing , host Tye DeGrange sits down with Lacie Thompson, an experienced agency leader, affiliate and partner marketing expert, and former operator at brands like Expedia and Blue Nile. After successfully scaling and exiting her agency, Lacie is now building Media Pack—an AI-powered platform designed to modernize and streamline how brands buy media. The conversation explores Lacie’s journey across brand-side, agency, and startup environments, highlighting how real-world frustrations led her to build solutions rooted in efficiency and transparency. From the broken workflows of flat-fee media buying to the lack of standardization across the industry, she unpacks the core problems that still slow teams down—and how AI is now making it possible to rethink the entire system. Beyond product and tech, the episode dives into the mindset behind building and scaling—from making decisions beyond data, to taking risks before feeling “ready,” to focusing on what truly creates differentiation. It’s a grounded and insightful look at what it takes to build in today’s AI-driven landscape while staying anchored in real customer needs.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/90-of-media-buying-workflows-are-still-manual-here-s-what-s-broken-lacie-thompson/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/always-be-testing-6553652/90-of-media-buying-workflows-are-still-manual-here-s-what-s-broken-lacie-thompson.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.