# #133 Making Podcast Ads Fully Performance-Based | Jordan Bentley & Tye DeGrange

Page: https://stenobird.com/podcast/always-be-testing-6553652/133-making-podcast-ads-fully-performance-based-jordan-bentley-tye-degrange
Text version: https://stenobird.com/podcast/always-be-testing-6553652/133-making-podcast-ads-fully-performance-based-jordan-bentley-tye-degrange.md
Podcast: [Always Be Testing](https://stenobird.com/podcast/always-be-testing-6553652)
Published: 2026-09-01T17:15:27+00:00
Episode link: https://share.transistor.fm/s/4d425bdd
Audio file: https://media.transistor.fm/4d425bdd/74390859.mp3
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JSON: https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/133-making-podcast-ads-fully-performance-based-jordan-bentley-tye-degrange
Duration seconds: 1892

## Resource

Jordan Bentley, founder of Audio Hook, explains how he built a performance-based podcast advertising model where brands only pay for real outcomes, not impressions. He and Tye talk about why AI made ad production easier (not the strategy), and why geo-based incrementality testing beats promo codes for proving what's actually working.

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## Transcript

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