# #131 Can Affiliate Marketing Save the Open Web? | Brook Schaaf & Tye DeGrange

Page: https://stenobird.com/podcast/always-be-testing-6553652/131-can-affiliate-marketing-save-the-open-web-brook-schaaf-tye-degrange
Text version: https://stenobird.com/podcast/always-be-testing-6553652/131-can-affiliate-marketing-save-the-open-web-brook-schaaf-tye-degrange.md
Podcast: [Always Be Testing](https://stenobird.com/podcast/always-be-testing-6553652)
Published: 2026-08-11T22:49:26+00:00
Episode link: https://share.transistor.fm/s/cab3d83f
Audio file: https://media.transistor.fm/cab3d83f/3a866541.mp3
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Duration seconds: 2238

## Resource

Brook Schaaf, co-founder of FMTC and author of the new book Affiliate Hypotheses, joins Tye to make the case that affiliate marketing might be the internet's best — and sometimes only — way to monetize the open web. They dig into why walled gardens like Google and Meta get outsized credit for conversions, and why AI search is putting the open web's survival at risk.

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## Transcript

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