# #127: From IDF Cyber Ops to B2B Marketing: Building GTM from Scratch | Avishag Daniely

Page: https://stenobird.com/podcast/always-be-testing-6553652/127-from-idf-cyber-ops-to-b2b-marketing-building-gtm-from-scratch-avishag-daniely
Text version: https://stenobird.com/podcast/always-be-testing-6553652/127-from-idf-cyber-ops-to-b2b-marketing-building-gtm-from-scratch-avishag-daniely.md
Podcast: [Always Be Testing](https://stenobird.com/podcast/always-be-testing-6553652)
Published: 2026-07-15T17:57:38+00:00
Episode link: https://share.transistor.fm/s/82138836
Audio file: https://media.transistor.fm/82138836/e303187b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/127-from-idf-cyber-ops-to-b2b-marketing-building-gtm-from-scratch-avishag-daniely
Duration seconds: 2251

## Resource

Avishag Daniely built One Layer's entire marketing and partnerships function from scratch — coming from a background in IDF cyber intelligence. She shares how her military analytical training shaped her approach to B2B GTM, what it takes to build pipeline when no one's heard of your company yet, and why she treats every marketing decision like an intelligence problem.

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## Transcript

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