# #118 Why Most Marketing Teams Miss 95% of Real Buyers | Doug Bell

Page: https://stenobird.com/podcast/always-be-testing-6553652/118-why-most-marketing-teams-miss-95-of-real-buyers-doug-bell
Text version: https://stenobird.com/podcast/always-be-testing-6553652/118-why-most-marketing-teams-miss-95-of-real-buyers-doug-bell.md
Podcast: [Always Be Testing](https://stenobird.com/podcast/always-be-testing-6553652)
Published: 2026-03-03T18:00:05+00:00
Episode link: https://share.transistor.fm/s/55c5bdce
Audio file: https://media.transistor.fm/55c5bdce/99c0f8bb.mp3
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JSON: https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/118-why-most-marketing-teams-miss-95-of-real-buyers-doug-bell
Duration seconds: 2499

## Resource

In this episode, I sit down with Doug Bell — Fractional CMO, former leader at Automation Anywhere, LeanData, and Searchmetrics, top‑40 Substack writer, and co-host of Cannonball GTM — to unpack why modern go‑to‑market playbooks are breaking… and what the next generation of GTM looks like in an AI‑driven world. We go deep into the new patterns shaping high‑growth companies — and the uncomfortable truths most teams don’t want to face.

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## Transcript

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