# #109 Why Most Brands Still Misuse Affiliate Marketing | Scott Ginsberg

Page: https://stenobird.com/podcast/always-be-testing-6553652/109-why-most-brands-still-misuse-affiliate-marketing-scott-ginsberg
Text version: https://stenobird.com/podcast/always-be-testing-6553652/109-why-most-brands-still-misuse-affiliate-marketing-scott-ginsberg.md
Podcast: [Always Be Testing](https://stenobird.com/podcast/always-be-testing-6553652)
Published: 2025-11-18T17:54:31+00:00
Episode link: https://share.transistor.fm/s/ea1512ad
Audio file: https://media.transistor.fm/ea1512ad/05018e89.mp3
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JSON: https://stenobird.com/v1/public/podcasts/always-be-testing-6553652/episodes/109-why-most-brands-still-misuse-affiliate-marketing-scott-ginsberg
Duration seconds: 1796

## Resource

In this episode, we sit down with Scott Ginsberg — VP of Performance Marketing at Penske Media, the powerhouse behind brands like Rolling Stone, Billboard, Variety, and Robb Report. With two decades in affiliate and performance marketing (including leadership roles at BrandCycle, CJ, and Yahoo), Scott breaks down how the industry evolved from “coupons and last-click” into one of the most strategic levers in modern growth. We explore how top publishers balance editorial integrity with monetization, the rise of content-commerce, how AI is reshaping traffic and attribution, why brand-publisher relationships win long-term, and the underrated leadership principles that drive great teams. This episode is a masterclass for marketers, operators, and leaders navigating a shifting ecosystem.

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## Transcript

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