# Always Be Testing

Page: https://stenobird.com/podcast/always-be-testing-6553652
Text version: https://stenobird.com/podcast/always-be-testing-6553652.md
RSS feed: https://feeds.transistor.fm/always-be-testing
Official site: https://www.roundbarnlabs.com/
Author: Tye DeGrange
Episodes: 127

## Resource

Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond. Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/always-be-testing-6553652
Markdown: https://stenobird.com/podcast/always-be-testing-6553652.md

## Episodes
- [EP 125: Less Traffic, More Sales: Wyze's Counterintuitive Paid Media Playbook | Logan Dunn](https://stenobird.com/podcast/always-be-testing-6553652/ep-125-less-traffic-more-sales-wyze-s-counterintuitive-paid-media-playbook-logan-dunn) — 2026-07-01T15:33:32+00:00
- [SaaS Clas EP2: From Single Digits to 25% of Pipeline: The SaaS Partner Playbook | Nancy Harnett, Guy Yalif,  and Tye DeGrange](https://stenobird.com/podcast/always-be-testing-6553652/saas-clas-ep2-from-single-digits-to-25-of-pipeline-the-saas-partner-playbook-nancy-harnett-guy-yalif-and-tye-degrange) — 2026-06-24T17:11:45+00:00
- [#124 Why Authentic Content Beats the Algorithm | Yoray Halevy](https://stenobird.com/podcast/always-be-testing-6553652/124-why-authentic-content-beats-the-algorithm-yoray-halevy) — 2026-06-16T20:20:05+00:00
- [CTV Measurement Unpacked: Incrementality, Attribution & Holdout Testing | Tom Rathbone](https://stenobird.com/podcast/always-be-testing-6553652/ctv-measurement-unpacked-incrementality-attribution-holdout-testing-tom-rathbone) — 2026-05-19T16:37:55+00:00
- [Horse Lessons from Mom | Ginger DeGrange](https://stenobird.com/podcast/always-be-testing-6553652/horse-lessons-from-mom-ginger-degrange) — 2026-05-12T17:58:33+00:00
- [#121 Zero Platform: 10 Great Partners Beat 100 — The Future of Local Marketing | Adam Dewer, Soci.ai](https://stenobird.com/podcast/always-be-testing-6553652/121-zero-platform-10-great-partners-beat-100-the-future-of-local-marketing-adam-dewer-soci-ai) — 2026-04-29T17:33:48+00:00
- [SaaS Class EP 1: AEO is the New SEO — How HubSpot & Webflow Are Winning AI-First Discovery | Nancy Harnett & Guy Yalif](https://stenobird.com/podcast/always-be-testing-6553652/saas-class-ep-1-aeo-is-the-new-seo-how-hubspot-webflow-are-winning-ai-first-discovery-nancy-harnett-guy-yalif) — 2026-04-21T16:36:23+00:00
- [90% of Media Buying Workflows Are Still Manual—Here’s What’s Broken | Lacie Thompson](https://stenobird.com/podcast/always-be-testing-6553652/90-of-media-buying-workflows-are-still-manual-here-s-what-s-broken-lacie-thompson) — 2026-03-24T13:45:26+00:00
- [#119 Why 70% of Affiliate Programs Fail Before They Launch — and How AI Can Fix That | Kyle White](https://stenobird.com/podcast/always-be-testing-6553652/119-why-70-of-affiliate-programs-fail-before-they-launch-and-how-ai-can-fix-that-kyle-white) — 2026-03-10T17:13:42+00:00
- [#118 Why Most Marketing Teams Miss 95% of Real Buyers | Doug Bell](https://stenobird.com/podcast/always-be-testing-6553652/118-why-most-marketing-teams-miss-95-of-real-buyers-doug-bell) — 2026-03-03T18:00:05+00:00
- [#117 3 Structural Shifts Are Breaking Traditional SEO | Jordan Koene](https://stenobird.com/podcast/always-be-testing-6553652/117-3-structural-shifts-are-breaking-traditional-seo-jordan-koene) — 2026-02-24T17:04:50+00:00
- [#116 Scaling from $175M to $5B: Enterprise Affiliate Lessons from Fanatics | Wade Tonkin](https://stenobird.com/podcast/always-be-testing-6553652/116-scaling-from-175m-to-5b-enterprise-affiliate-lessons-from-fanatics-wade-tonkin) — 2026-02-17T15:56:51+00:00
- [#115 The Measurement Mistakes Costing Brands Millions | Cormac Jonas](https://stenobird.com/podcast/always-be-testing-6553652/115-the-measurement-mistakes-costing-brands-millions-cormac-jonas) — 2026-02-10T16:41:09+00:00
- [#114 Why Most Growth Teams Fail Before They Start | Guillaume Cabane](https://stenobird.com/podcast/always-be-testing-6553652/114-why-most-growth-teams-fail-before-they-start-guillaume-cabane) — 2026-02-03T15:56:12+00:00
- [#113 How Bad Incentives Quietly Break Affiliate Programs | Ziggy Kopetti](https://stenobird.com/podcast/always-be-testing-6553652/113-how-bad-incentives-quietly-break-affiliate-programs-ziggy-kopetti) — 2026-01-27T21:12:01+00:00
- [#112 Affiliate Networks Drop Honey: What Really Happened | Ben Edelman & Tye DeGrange](https://stenobird.com/podcast/always-be-testing-6553652/112-affiliate-networks-drop-honey-what-really-happened-ben-edelman-tye-degrange) — 2026-01-23T21:30:57+00:00
- [#111 Why 3 Common Leadership Habits Are Killing Your Growth | Jen Goodwin](https://stenobird.com/podcast/always-be-testing-6553652/111-why-3-common-leadership-habits-are-killing-your-growth-jen-goodwin) — 2025-12-02T16:23:18+00:00
- [#110 Why Great Marketing Fails When the Data Is Broken | Howard Schaffer](https://stenobird.com/podcast/always-be-testing-6553652/110-why-great-marketing-fails-when-the-data-is-broken-howard-schaffer) — 2025-11-25T15:56:29+00:00
- [#109 Why Most Brands Still Misuse Affiliate Marketing | Scott Ginsberg](https://stenobird.com/podcast/always-be-testing-6553652/109-why-most-brands-still-misuse-affiliate-marketing-scott-ginsberg) — 2025-11-18T17:54:31+00:00
- [#108 Lessons from a founder who built a lean, profitable SaaS—and still hit a growth ceiling | Adam Robinson](https://stenobird.com/podcast/always-be-testing-6553652/108-lessons-from-a-founder-who-built-a-lean-profitable-saas-and-still-hit-a-growth-ceiling-adam-robinson) — 2025-11-11T17:56:33+00:00
- [#107 Why Most Product Teams Miss What Customers Really Need | Amro Naddy](https://stenobird.com/podcast/always-be-testing-6553652/107-why-most-product-teams-miss-what-customers-really-need-amro-naddy) — 2025-11-04T15:12:26+00:00
- [#106 Why 70% of Brands Are Undervaluing Affiliate Marketing | Michael Cole - SVP of Marketing at Everflow](https://stenobird.com/podcast/always-be-testing-6553652/106-why-70-of-brands-are-undervaluing-affiliate-marketing-michael-cole-svp-of-marketing-at-everflow) — 2025-10-28T18:16:27+00:00
- [#105 Why Losing the Cowboy Code Is Hurting Modern Business Ethics with Bob Feist](https://stenobird.com/podcast/always-be-testing-6553652/105-why-losing-the-cowboy-code-is-hurting-modern-business-ethics-with-bob-feist) — 2025-10-21T15:57:45+00:00
- [#104 Rewriting the B2B Playbook: Bryn Jones on Scaling Through Partnerships](https://stenobird.com/podcast/always-be-testing-6553652/104-rewriting-the-b2b-playbook-bryn-jones-on-scaling-through-partnerships) — 2025-10-14T15:50:18+00:00
- [#103 Human in the Loop: Smarter AI Adoption with Nicole Leffer](https://stenobird.com/podcast/always-be-testing-6553652/103-human-in-the-loop-smarter-ai-adoption-with-nicole-leffer) — 2025-10-07T16:04:13+00:00
- [#102 Building High-Performing Teams & Smarter Testing with John Toskey](https://stenobird.com/podcast/always-be-testing-6553652/102-building-high-performing-teams-smarter-testing-with-john-toskey) — 2025-09-30T16:35:46+00:00

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