# Alcohol Awareness Month: How Curious Elixirs Is Redefining What Drinking Less Can Look Like with J.W. Wiseman

Page: https://stenobird.com/podcast/alcohol-minimalist-mindful-drinking-behavior-change-1372258/alcohol-awareness-month-how-curious-elixirs-is-redefining-what-drinking-less-can-look-like-with-j-w-wiseman
Text version: https://stenobird.com/podcast/alcohol-minimalist-mindful-drinking-behavior-change-1372258/alcohol-awareness-month-how-curious-elixirs-is-redefining-what-drinking-less-can-look-like-with-j-w-wiseman.md
Podcast: [Alcohol Minimalist: Mindful Drinking & Behavior Change](https://stenobird.com/podcast/alcohol-minimalist-mindful-drinking-behavior-change-1372258)
Published: 2026-04-20T05:30:00+00:00
Episode link: https://share.transistor.fm/s/f0884254
Audio file: https://pdst.fm/e/dts.podtrac.com/redirect.mp3/media.transistor.fm/f0884254/f151c00f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/alcohol-minimalist-mindful-drinking-behavior-change-1372258/episodes/alcohol-awareness-month-how-curious-elixirs-is-redefining-what-drinking-less-can-look-like-with-j-w-wiseman
Duration seconds: 2448

## Resource

In this episode of the Alcohol Minimalist Podcast, Molly talks with J.W. Wiseman, founder of Curious Elixirs, about the rise of craft non-alcoholic cocktails and why they matter so much for people who want a more peaceful relationship with alcohol. J.W. shares how his own desire to drink less led him to create one of the earliest brands in the non-alcoholic beverage space, long before “sober curious” became a mainstream term. Together, Molly and J.W. explore the idea that drinking less does not have to mean settling for something boring, basic, or deprived—it can still feel elevated, flavorful, social, and deeply satisfying. From the origins of Curious Elixirs in 2015 to the role of functional herbs, adaptogens, and intentional drink design, this conversation offers a fresh look at how non-alcoholic beverages can support people across the sobriety spectrum. Molly also challenges the common belief that a drink needs alcohol to be worth enjoying, reminding listeners that taste, ritual, and experience matter too. In This Episode, You’ll Hear: Why J.W. started Curious Elixirs before the term “sober curious” even existed How non-alcoholic beverages can support a more intentional relationship with alcohol Why flavor, ritual, and connection matter more than alcohol itself How Curious Elixirs helped pioneer the craft, functional non-alcoholic cocktail category The role of herbs and adaptogens in creating drinks that feel sophisticated and supportive Why “less alcohol” does not have to mean “less fun” How J.W.’s own drinking habits pushed him to rethink what he wanted alcohol to do in his life Key Takeaways J.W. explains that people do not need alcohol to have fun—they need connection, intention, and something that genuinely feels good in their body. That idea aligns beautifull…

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