# Decision Engine Optimization Case Study: How AI Visibility Won Soft Surfaces a £572,000 Project

Page: https://stenobird.com/podcast/ai-seo-business-automation-podcast-7607047/decision-engine-optimization-case-study-how-ai-visibility-won-soft-surfaces-a-572-000-project
Text version: https://stenobird.com/podcast/ai-seo-business-automation-podcast-7607047/decision-engine-optimization-case-study-how-ai-visibility-won-soft-surfaces-a-572-000-project.md
Podcast: [AI SEO & Business Automation Podcast](https://stenobird.com/podcast/ai-seo-business-automation-podcast-7607047)
Published: 2026-09-07T06:29:31+00:00
Episode link: https://AISEOBusinessAutomationPodcast.transistor.fm/138
Audio file: https://media.transistor.fm/8d1503ac/bfc17786.mp3
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Duration seconds: 868

## Resource

James Dooley and Kasra Dash break down how Decision Engine Optimization and AI visibility helped a 3G football pitch construction company win a £572,000 contract, and which digital marketing strategies sports and construction contractors should focus on in 2026.

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## Transcript

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