# Your AI Looks Smart. Your Data Disagrees.

Page: https://stenobird.com/podcast/ai-proving-ground-podcast-exploring-artificial-intelligence-enterprise-ai-with-world-wide-technology-7071428/your-ai-looks-smart-your-data-disagrees
Text version: https://stenobird.com/podcast/ai-proving-ground-podcast-exploring-artificial-intelligence-enterprise-ai-with-world-wide-technology-7071428/your-ai-looks-smart-your-data-disagrees.md
Podcast: [AI Proving Ground Podcast: Exploring Artificial Intelligence & Enterprise AI with World Wide Technology](https://stenobird.com/podcast/ai-proving-ground-podcast-exploring-artificial-intelligence-enterprise-ai-with-world-wide-technology-7071428)
Published: 2026-04-22T09:00:00+00:00
Episode link: https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2417704/episodes/19045191-your-ai-looks-smart-your-data-disagrees.mp3
Audio file: https://dts.podtrac.com/redirect.mp3/www.buzzsprout.com/2417704/episodes/19045191-your-ai-looks-smart-your-data-disagrees.mp3
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Duration seconds: 2709

## Resource

AI can generate answers instantly. But that doesn’t mean they’re right. Most enterprise AI doesn’t fail because of the model. It fails because the data underneath it doesn’t agree. Different teams, different definitions, different outcomes. It’s subtle, and it breaks trust fast. In this episode, Paul Bruffett, VP of Data and Analytics at Jack in the Box, joins WWT’s Dan Moristro to talk about what it actually took to fix that. A multi-year modernization across core systems set the stage, but ...

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## Transcript

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