# Are You Behind on AI? Mid-Year Marketing Check-In with AI Marketing Experts

Page: https://stenobird.com/podcast/ai-marketing-experts-podcast-7378359/are-you-behind-on-ai-mid-year-marketing-check-in-with-ai-marketing-experts
Text version: https://stenobird.com/podcast/ai-marketing-experts-podcast-7378359/are-you-behind-on-ai-mid-year-marketing-check-in-with-ai-marketing-experts.md
Podcast: [AI Marketing Experts Podcast](https://stenobird.com/podcast/ai-marketing-experts-podcast-7378359)
Published: 2026-07-03T17:01:16+00:00
Episode link: https://aimarketingexperts.podbean.com/e/are-you-behind-on-ai-mid-year-marketing-check-in-with-ai-marketing-experts/
Audio file: https://mcdn.podbean.com/mf/web/r3bdaxg8pe68ar8c/S3E6_-_AIME_-_SOLO_-_PodEdit_-_D17uga2.mp3
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Duration seconds: 2189

## Resource

In this episode of AI Marketing Experts, we hit pause for a mid-year AI reality check. At the start of 2026, everyone was still talking about custom GPTs. Now? We’re deep into Claude Skills, AI agents, loops, Gemini, Perplexity, and tools that can actually start acting like your chief of staff. The big question: are you building AI systems for where things are now — or are you still building like it’s January? We break down what has changed in the first six months of 2026, why marketers need to revisit their AI goals, and how to stop chasing shiny objects long enough to create real systems that save time, reduce repetitive work, and help your team move faster. We also talk about why simple AI wins matter, how to think about skills vs. agents vs. loops, and why you may not need to master every platform at once.

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