# Ledelse og AI-adoption: Det interne elfenbenstårn, kunders digitale modenhed og mellemlederne som nøglen - med Pernille Pagh, Chief Digital Officer og Co-Director of Marketing, Fibia / WAOO

Page: https://stenobird.com/podcast/ai-en-dans-p-roser-7394597/ledelse-og-ai-adoption-det-interne-elfenbenst-rn-kunders-digitale-modenhed-og-mellemlederne-som-n-glen-med-pernille-pagh-chief-digital-officer-og-co-director-of-marketing-fibia-waoo
Text version: https://stenobird.com/podcast/ai-en-dans-p-roser-7394597/ledelse-og-ai-adoption-det-interne-elfenbenst-rn-kunders-digitale-modenhed-og-mellemlederne-som-n-glen-med-pernille-pagh-chief-digital-officer-og-co-director-of-marketing-fibia-waoo.md
Podcast: [AI, en Dans på Roser](https://stenobird.com/podcast/ai-en-dans-p-roser-7394597)
Published: 2025-12-15T03:00:00+00:00
Episode link: https://www.buzzsprout.com/2513911/episodes/18350931-ledelse-og-ai-adoption-det-interne-elfenbenstarn-kunders-digitale-modenhed-og-mellemlederne-som-noglen-med-pernille-pagh-chief-digital-officer-og-co-director-of-marketing-fibia-waoo.mp3
Audio file: https://www.buzzsprout.com/2513911/episodes/18350931-ledelse-og-ai-adoption-det-interne-elfenbenstarn-kunders-digitale-modenhed-og-mellemlederne-som-noglen-med-pernille-pagh-chief-digital-officer-og-co-director-of-marketing-fibia-waoo.mp3
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Duration seconds: 3485

## Resource

Organiseringen af AI i en etableret virksomhed kræver mange overvejelser. Og dem har Pernille Pagh gjort sig. Vi snakker om, hvordan Pernille Pagh, Chief Digital Officer og Co-Director of Marketing i Fibia / WAOO er gået pragmatisk og eksperimenterende til AI-adoptionen. Nej til Center of Excellence (CoE): Pernille argumenterer for at et AI CoE, kan skabe et “elfenbenstårn” og en kløft mellem staben og forretningen. I stedet er ansvaret decentraliseret: Kundeservicechefen ejer AI-invest...

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