# S7E12 - Jeep Reset Explained: Inside the Strategy with Mauricio López Ramos

Page: https://stenobird.com/podcast/ai-auto-podcast-1376568/s7e12-jeep-reset-explained-inside-the-strategy-with-mauricio-l-pez-ramos
Text version: https://stenobird.com/podcast/ai-auto-podcast-1376568/s7e12-jeep-reset-explained-inside-the-strategy-with-mauricio-l-pez-ramos.md
Podcast: [AI Auto Podcast](https://stenobird.com/podcast/ai-auto-podcast-1376568)
Published: 2026-02-25T19:10:13+00:00
Episode link: https://revolverpodcasts.com
Audio file: https://dts.podtrac.com/redirect.mp3/stitcher.simplecastaudio.com/f10a68f3-3314-4a5e-aac6-694e79a9feff/episodes/71e64431-5f28-4ce1-b6e3-d3465d59964b/audio/128/default.mp3?aid=rss_feed&awCollectionId=f10a68f3-3314-4a5e-aac6-694e79a9feff&awEpisodeId=71e64431-5f28-4ce1-b6e3-d3465d59964b&feed=pQ4ExIKq
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Duration seconds: 926

## Resource

In this episode we test drive the 2026 Jeep Cherokee and Grand Cherokee and sit down with Mauricio López Ramos, Global VP of Sales Operations at Jeep, who explains Jeep Reset—a back-to-basics strategy focused on discipline, leadership, and long-term brand value—and why strong leadership is critical for Jeep’s future in global markets, including Mexico.

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## Transcript

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