# How to Stay Visible When Everyone's Filtering You Out

Page: https://stenobird.com/podcast/ai-at-work-7563679/how-to-stay-visible-when-everyone-s-filtering-you-out
Text version: https://stenobird.com/podcast/ai-at-work-7563679/how-to-stay-visible-when-everyone-s-filtering-you-out.md
Podcast: [AI at Work](https://stenobird.com/podcast/ai-at-work-7563679)
Published: 2026-08-27T22:05:32+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/9576461803fe52f59a7a61ffc5d92ce6d3b2da331d3d36cf5c893e343b45d041/eyJlcGlzb2RlSWQiOiI1MTU3YzQwOC01OTU5LTRhMmItOGU1ZC1mMGEzNjk3NGM1MGIiLCJwb2RjYXN0SWQiOiJlM2QxODk0ZC05OGZjLTQwMDItOTgwYi04NzU1MWU5YjYzYjkiLCJhY2NvdW50SWQiOiI2MDdjNWM5MmU4YjZhMjQ3ZDYzZTNjZTUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE5MDc3ZjllM2Y3NjViNWVlMTkwNzgzL2FpLWF0LXdvcmstY29tcG9zZXIubXAzIn0=.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/9576461803fe52f59a7a61ffc5d92ce6d3b2da331d3d36cf5c893e343b45d041/eyJlcGlzb2RlSWQiOiI1MTU3YzQwOC01OTU5LTRhMmItOGU1ZC1mMGEzNjk3NGM1MGIiLCJwb2RjYXN0SWQiOiJlM2QxODk0ZC05OGZjLTQwMDItOTgwYi04NzU1MWU5YjYzYjkiLCJhY2NvdW50SWQiOiI2MDdjNWM5MmU4YjZhMjQ3ZDYzZTNjZTUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE5MDc3ZjllM2Y3NjViNWVlMTkwNzgzL2FpLWF0LXdvcmstY29tcG9zZXIubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ai-at-work-7563679/episodes/how-to-stay-visible-when-everyone-s-filtering-you-out
Duration seconds: 2999

## Resource

LinkedIn is losing patience with AI slop and it's not subtle about it anymore. There's 20-25% more AI-generated content on the platform right now, engagement is down 17%, and LinkedIn just added a complaint button that sends a negative signal straight to the algorithm when users flag a post. If your team has an automated content flow, this episode is for you. Kevin Williams and Matt Graham dig into what the AI content arms race actually looks like from the inside: the outbound personalization that stopped working, the media briefs that CMOs clearly never read before sending, the watermarking technology Anthropic just deployed to comply with the EU AI Act, and why the hyper-personalized cold email had a window that is now closed. The conversation also covers what's still working targeting the right person at the right moment, keeping a human in the review loop, and building the kind of differentiated content that doesn't get mistaken for something an agent generated in 30 seconds. Key topics covered: ✅ LinkedIn's new AI complaint functionality and what it means for automated content ✅ The 20-25% content increase and 17% engagement drop — and why it's getting worse ✅ Anthropic's watermarking rollout and the cat-and-mouse arms race with humanizer tools ✅ Why hyper-personalized outbound backfired and what actually converts now ✅ The CMO problem: AI-generated briefs that no human reviewed before going out ✅ How to stay visible when every channel is filling up with noise Ready to find out where your organization actually stands on AI readiness? https://assessment.ascendlabs.ai/ Want to talk through your AI tool decisions before you commit? tidycal.com/kevinwilliams CHECK OUT KEVIN’S STUFF: Website: https://ascendlabs.ai/ LinkedIn: https://www.google.com/search?q=https ... –…

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## Transcript

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