# Tejas Manohar Hightouch Building the Future of Reverse ETL | EP100

Page: https://stenobird.com/podcast/ai-agents-podcast/tejas-manohar-hightouch-building-the-future-of-reverse-etl-ep100
Text version: https://stenobird.com/podcast/ai-agents-podcast/tejas-manohar-hightouch-building-the-future-of-reverse-etl-ep100.md
Podcast: [AI Agents Podcast](https://stenobird.com/podcast/ai-agents-podcast)
Published: 2025-11-18T14:27:01+00:00
Episode link: https://podcasters.spotify.com/pod/show/ai-agents-podcast/episodes/Tejas-Manohar-Hightouch-Building-the-Future-of-Reverse-ETL--EP100-e3b4ofb
Audio file: https://anchor.fm/s/fe2628e4/podcast/play/111353771/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-18%2F412702525-44100-2-0f904931d2aa8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ai-agents-podcast/episodes/tejas-manohar-hightouch-building-the-future-of-reverse-etl-ep100
Duration seconds: 2442

## Resource

In this episode of the AI Agents Podcast, Tejas Manohar, Co-CEO of Hightouch, dives into the transformative power of Reverse ETL and AI in the marketing landscape. From his engineering roots at Segment to leading one of the fastest-growing AI platforms designed for enterprise marketers, Tejas shares how Hightouch is streamlining data activation and audience segmentation—bridging the gap between data warehouses and customer touchpoints to enable fully personalized marketing at scale. Discover how Hightouch's AI-powered agents are helping marketing teams move beyond manual reporting and data wrangling to unlock actionable insights, automate workflows, and build campaigns with more precision and speed. Whether you're managing multi-channel ad strategy, lifecycle marketing, or creative planning, this conversation showcases the real-world impact of AI tools on productivity and marketing ROI for B2C enterprises. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ⏰ TIMESTAMPS: 0:00 - Marketing Teams Are Overwhelmed 1:02 - Introducing Tejas and HighTouch 3:00 - How HighTouch Uses AI in Marketing 5:32 - Inside Look at HighTouch Agents Platform 9:50 - AI and Customization for Enterprises 12:00 - AI-Powered Marketing Reporting 17:00 - Campaign Optimization with AI Agents 21:02 - HighTouch’s Approach to Content Creation 26:01 - Smarter Audience Segmentation with AI 36:00 - The Future of Marketing Jobs and AI ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Sign up for free ➡️ https://www.jotform.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow us on: Twitter ➡️ https://x.com/aiagentspodcast Instagram ➡️ https://www.instagram.com/aiagentspodcast TikTok ➡️ https://www.tiktok.com/@aiagentspodcast ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

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## Transcript

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