# Building AI Risk Mitigation with Ina Jelic Enough CEO | EP114

Page: https://stenobird.com/podcast/ai-agents-podcast/building-ai-risk-mitigation-with-ina-jelic-enough-ceo-ep114
Text version: https://stenobird.com/podcast/ai-agents-podcast/building-ai-risk-mitigation-with-ina-jelic-enough-ceo-ep114.md
Podcast: [AI Agents Podcast](https://stenobird.com/podcast/ai-agents-podcast)
Published: 2025-12-29T13:27:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/ai-agents-podcast/episodes/Building-AI-Risk-Mitigation-with-Ina-Jelic-Enough-CEO--EP114-e3cqsc1
Audio file: https://anchor.fm/s/fe2628e4/podcast/play/113127233/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-26%2F415017010-44100-2-10569774c52f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ai-agents-podcast/episodes/building-ai-risk-mitigation-with-ina-jelic-enough-ceo-ep114
Duration seconds: 2140

## Resource

Subscribe to AI Agents Podcast Channel on YouTube: https://link.jotform.com/subscribe-to-podcast What happens when AI leaves the lab and enters real life? In this episode of the AI Agents Podcast, host Demetri Panici sits down with Ina Jelic, Founder & CEO of Enough, to explore how AI can be used to solve one of the most critical and human problems: personal safety. Ina shares a powerful personal story that led her into building an AI-powered wearable — a mini AI bodyguard — designed to detect threats autonomously using multimodal AI, including audio and video analysis. From real-time danger detection to evidence collection and intelligent escalation, this conversation dives deep into how AI can replace human limitations in high-stress situations. You’ll hear how AI agents reason in real time, why edge AI matters for safety-critical products, and what it really takes to bring AI + hardware into the real world. This episode also explores the emotional, ethical, and technical challenges of deploying AI systems that people rely on when it matters most. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ⏰ TIMESTAMPS 00:00 – Why AI going live is both exciting and scary 00:48 – Meeting Ina, Founder & CEO of Enough 02:37 – A real-life attack and the reality of personal safety 05:46 – Introducing the AI-powered wearable bodyguard 08:59 – Audio threat detection and keyword analysis 10:42 – Video analysis, object detection, and behavior patterns 13:17 – Why AI must act without user input 14:01 – From idea to R&D: building the product 16:16 – Why evidence matters psychologically 18:21 – How AI became the true core of the product 19:52 – AI in police systems and manual processes 21:14 – How AI evolution changed the product architecture 23:38 – Edge AI and real-time decision…

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