# Ep. 61: Meet Joe Wilson

Page: https://stenobird.com/podcast/ahi-va-3881054/ep-61-meet-joe-wilson
Text version: https://stenobird.com/podcast/ahi-va-3881054/ep-61-meet-joe-wilson.md
Podcast: [Ahi Va](https://stenobird.com/podcast/ahi-va-3881054)
Published: 2026-08-01T05:00:04+00:00
Episode link: https://www.spreaker.com/episode/ep-61-meet-joe-wilson--73059348
Audio file: https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/73059348/aug_podcast_071926.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ahi-va-3881054/episodes/ep-61-meet-joe-wilson
Duration seconds: 4292

## Resource

A little white lie ultimately led to Joe Wilson becoming a national hunting celebrity. As humble as he is, Joe would never agree to being referred to as a celebrity. Even so, hunters, anglers, chefs and backyard barbecue fanatics around the country know Joe Wilson as the man who founded the World Champion Squirrel Cookoff [WCSCO]. Held every year in Springdale, Arkansas this event attracts thousands of curious minds from all around the world. In this episode of the Ahi Va Podcast, Jesse Deubel sits down with Joe to discuss the creation story of this unique and inspiring annual gathering. Just as there is so much more to this event than cooking squirrels, there is a lot more to Joe Wilson's contributions to society than organizing the WCSCO. Jesse and Joe talk about the importance of embracing diversity while finding commonality with our neighbors. Joe provides the history of why he created the non-profit organization "Steaks 4 Sheepdogs." This, often comical conversation provides listeners with a glimpse into the interesting travels and unique culinary experiences Joe has amassed over the years. Those adventurous culinary exposures have resulted in some unique, award-winning cooking product offerings including Wilsonshire Sauce. When asked why he would make a new version of the classic, Worcestershire sauce Joe's answer came pretty easy. Worcestershire is too hard for people to pronounce. While his custom sauce and spices win barbecue contests all over the country, Joe wins the hearts and minds of everyone he meets. He meets many of those folks when they agree to be a guest on his wildly popular podcast, "Cooking up a Story." On his show, Joe and his comedic co-hosts provide people from all walks of life an opportunity to share their stories. Those stories elicit a bro…

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## Transcript

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