# AgriFocus: The future for the beef market with Bord Bia's Mark Zeig

Page: https://stenobird.com/podcast/agriland-podcasts-6473395/agrifocus-the-future-for-the-beef-market-with-bord-bia-s-mark-zeig
Text version: https://stenobird.com/podcast/agriland-podcasts-6473395/agrifocus-the-future-for-the-beef-market-with-bord-bia-s-mark-zeig.md
Podcast: [Agriland Podcasts](https://stenobird.com/podcast/agriland-podcasts-6473395)
Published: 2026-04-08T16:00:00+00:00
Episode link: https://share.transistor.fm/s/bcbb0465
Audio file: https://dts.podtrac.com/redirect.mp3/media.transistor.fm/bcbb0465/a4f3e245.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/agriland-podcasts-6473395/episodes/agrifocus-the-future-for-the-beef-market-with-bord-bia-s-mark-zeig
Duration seconds: 1457

## Resource

Earlier this year, Dutch supermarket group Jumbo confirmed that it intends to slowly remove Irish beef from its shelves as part of its new supply chain policy. This is a policy that involves creating a fully Dutch beef supply chain. But what does this mean however for Irish farmers and what if other countries follow suit? Agriland editor, Stella Meehan sat down with beef sector manager at Bord Bia Mark Zeig to discuss this prospect. In this podcast, he discusses cattle supply, consumer preference, food inflation and what the Mercosur deal might mean in the short-term.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/agriland-podcasts-6473395/episodes/agrifocus-the-future-for-the-beef-market-with-bord-bia-s-mark-zeig/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/agriland-podcasts-6473395/agrifocus-the-future-for-the-beef-market-with-bord-bia-s-mark-zeig.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.