# How we designed our fall programs (and who they're actually for)

Page: https://stenobird.com/podcast/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678/how-we-designed-our-fall-programs-and-who-they-re-actually-for
Text version: https://stenobird.com/podcast/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678/how-we-designed-our-fall-programs-and-who-they-re-actually-for.md
Podcast: [Aggressively Human: For experts choosing expansion over extraction.](https://stenobird.com/podcast/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678)
Published: 2026-09-03T10:00:00+00:00
Episode link: https://aggressivelyhuman.substack.com/p/84-fall-programs
Audio file: https://api.substack.com/feed/podcast/213710790/1f75311f373a0a87b47a767d91eb5ff0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678/episodes/how-we-designed-our-fall-programs-and-who-they-re-actually-for
Duration seconds: 3505

## Resource

Most program pages tell you what you get — the calls, the modules, the bonuses. They almost never tell you why the thing is six weeks instead of six months, or why the schema markup lesson moved from week three to week six. In this episode, we walk through our own fall programs: Meg’s Signal, a year-long mentorship focused on AI discoverability, and the seventh round of Jessica’s Define Your Foundations cohort . We’re not pitching them so much as taking them apart — what’s in each phase, what order things go in, what we changed after watching people get stuck, and what we’ve learned about how long it actually takes for work to sink in. We talk about why Meg teaches live twice a year instead of going evergreen, why Jessica spread the “intellectual horsepower” decisions across six months instead of front-loading them, how the BEACON framework maps to positioning work, and where our two programs hand off to each other. We also get honest about who each program isn’t for. * Why the length of a program should be dictated by what’s actually in it Signal Details: * Meg’s Signal: four three-month cycles, and why it’s a mentorship, not a membership * Why “learn it twice” beats “learn it once” — and what happens between the training cycles * Why Meg won’t make the program evergreen (spoiler: the material changes every six months) * The BEACON framework: brand entity, expertise, authority, content infrastructure, omni-channel presence, narrative Define Your Foundations Details: * Jessica’s four phases in Define Your Foundations — and why phase one is setting down the shoulds * “Business model Tetris”: how your client, offer, and price point change what marketing you actually need * Why front-loading every big decision makes people feel behind * Co-working and laser coaching vs. o…

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## Transcript

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