# From Domains to Entities: Being Findable in 2026

Page: https://stenobird.com/podcast/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678/from-domains-to-entities-being-findable-in-2026
Text version: https://stenobird.com/podcast/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678/from-domains-to-entities-being-findable-in-2026.md
Podcast: [Aggressively Human: For experts choosing expansion over extraction.](https://stenobird.com/podcast/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678)
Published: 2026-06-11T10:00:00+00:00
Episode link: https://aggressivelyhuman.substack.com/p/77-entity-optimization
Audio file: https://api.substack.com/feed/podcast/200907326/9e99cbf291a6c2fa70b635fe4eb7ab86.mp3
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JSON: https://stenobird.com/v1/public/podcasts/aggressively-human-for-experts-choosing-expansion-over-extraction-7113678/episodes/from-domains-to-entities-being-findable-in-2026
Duration seconds: 3547

## Resource

SEO in 2026 doesn’t look anything like it did even a year ago, or even a month ago as you’re reading this in June of 2026. If you’re still thinking in terms of domains and backlinks and keyword-driven page views on Google, it’s time to update your worldview. In this episode, Meg breaks down entity-focused search and discoverability: the shift from optimizing the domain versus optimizing the entity and the person . She explains what an entity actually is (think of it as a star in a constellation, or a suspect on a murder board with red strings connecting everything back to you), and why so many of us have fragmented, disconnected, or missing entity signals without realizing it. This is the same material that opens her Signal mentorship, compressed into one conversation. We talk about why your full name needs to be on your website, what schema markup does and why it’s suddenly mattering again, and the difference between work you control (your own pages and copy) and the third-party validation you can’t fully control but absolutely need. This is the first step of the slow, compounding, multi-month play—and why the work pays off even if the AI citations take their sweet time to show up. * Why “it’s not just Google anymore” changes everything about how you get found * What an entity actually is—person, book, program, company—and how they connect like a constellation * The three most common problems: missing entities, disconnected entities, and entity fragmentation * Why Meg’s own podcast and business weren’t connected in the AI knowledge map (and how she fixed it) * The copywriting habit that’s quietly hurting you: all client-facing language, no expertise or “who I am” * Schema markup explained in plain English—and the “Same As” code that ties your whole body of work togeth…

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## Transcript

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