# #69: Crispin’s next chapter, with Maggie Malek

Page: https://stenobird.com/podcast/agency-business-7130692/69-crispin-s-next-chapter-with-maggie-malek
Text version: https://stenobird.com/podcast/agency-business-7130692/69-crispin-s-next-chapter-with-maggie-malek.md
Podcast: [Agency Business](https://stenobird.com/podcast/agency-business-7130692)
Published: 2026-05-11T10:00:00+00:00
Episode link: https://agency-business.captivate.fm
Audio file: https://episodes.captivate.fm/episode/e8b2add2-b1c0-4422-8ebe-7f474279b546.mp3
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JSON: https://stenobird.com/v1/public/podcasts/agency-business-7130692/episodes/69-crispin-s-next-chapter-with-maggie-malek
Duration seconds: 2364

## Resource

Welcome to Agency Business. Maggie Malek , CEO of Crispin , joins Brian Wieser and Olivia Morley to discuss the Stagwell agency’s next chapter. She discusses the agency's history, and the 2023 combination of MMI, Crispin (then CPB), and Observatory . Maggie also discusses how Crispin is building around creative, media and social under one P&L, and how Crispin is balancing its creative roots with client demand for integrated media, social, and creator capabilities. The Agency Business podcast is part of the Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

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## Transcript

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