# #63: The real agency AI divide: data, commercial models, and what's next Page: https://stenobird.com/podcast/agency-business-7130692/63-the-real-agency-ai-divide-data-commercial-models-and-what-s-next Text version: https://stenobird.com/podcast/agency-business-7130692/63-the-real-agency-ai-divide-data-commercial-models-and-what-s-next.md Podcast: [Agency Business](https://stenobird.com/podcast/agency-business-7130692) Published: 2026-03-23T10:00:00+00:00 Episode link: https://agency-business.captivate.fm Audio file: https://episodes.captivate.fm/episode/ada0f823-a8e8-4f78-a849-6034f6243f69.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/agency-business-7130692/episodes/63-the-real-agency-ai-divide-data-commercial-models-and-what-s-next Duration seconds: 1311 ## Resource Welcome to Agency Business. This week, Madison and Wall’s Tucker Lake joins Olivia and Brian to discuss new research examining how the largest agency groups are approaching AI. Based on M&W's interviews with senior leaders across holding companies , one theme stood out: while AI has become a central focus, agency offerings today are far more similar than they are different. The Agency Business podcast is part of the Marketecture Media podcast network . Reach Out: Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Listen to πŸ“Š The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work β€” plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood. ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/agency-business-7130692/episodes/63-the-real-agency-ai-divide-data-commercial-models-and-what-s-next/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/agency-business-7130692/63-the-real-agency-ai-divide-data-commercial-models-and-what-s-next.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.