# #50: How independent agencies are competing by putting people first, with Morrison’s Amanda Forgione

Page: https://stenobird.com/podcast/agency-business-7130692/50-how-independent-agencies-are-competing-by-putting-people-first-with-morrison-s-amanda-forgione
Text version: https://stenobird.com/podcast/agency-business-7130692/50-how-independent-agencies-are-competing-by-putting-people-first-with-morrison-s-amanda-forgione.md
Podcast: [Agency Business](https://stenobird.com/podcast/agency-business-7130692)
Published: 2025-12-15T10:00:00+00:00
Episode link: https://agency-business.captivate.fm
Audio file: https://episodes.captivate.fm/episode/ea568426-db87-406e-95fe-d484d24af5d7.mp3
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Duration seconds: 1859

## Resource

This week Brian talks with Amanda Forgione, CEO of Morrison. We talk about many of the very human elements of running an independent agency with family roots in the industry, and contrast some of her agency's choices with those of the holding companies. The episode also features a brief mention of Olivia's new subscription PR model offering agencies a weekly hour of senior strategic thinking. For details, email olivia@fusionfrontmedia.com . Subscribe to the Agency Business newsletter for episode notes and analysis. It’s free and drops every Monday. Reach Out Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color. 📬 Pitch a guest or inquire about sponsorships: 📩 Brian at  brian@madisonandwall.com 📩 Olivia at  olivia@fusionfrontmedia.com Follow  Madison and Wall  and  FusionFront Media  on LinkedIn for updates. Explore Our Other Podcasts: 📊  The Madison and Wall Podcast  – Brian opens up about his latest work — plus crucial economic, financial, and industry trends. 🎬  Screen & Sponsor  – Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

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## Transcript

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